All posts by Kristen Ordonez

Featured: Mariann Cordova of Berkshire Hathaway HomeServices

Mariann Cordova

Berkshire Hathaway HomeServices California Properties

111 Corporate Dr., Suite. 210, Ladera Ranch, CA 92694
Phone: 949-307-4040 | mc@southorangecountyliving.com | www.marianncordova.agent.bhhscalifornia.com

Mariann is a multi-award-winning Realtor and marketing expert with Berkshire Hathaway HomeServices California Properties. Her goal always has been successful marketing of residential properties, employing professional ethics, sound planning, persuasive skills and a strong support system. With a Bachelor of Arts from the University of California and a certificate of interior design from the Los Angeles Design Center, Mariann carries years of in-depth real estate and current market knowledge. Her fluency in English and Swedish and working knowledge of Norwegian, Danish and German are valuable assets in assisting international clients and those looking to relocate.

Listing by Mariann Cordova

Coto de Caza, California

23111 Maravilla Lane, Coto de Caza

Stunning Georgia estate is situated on 5.8 acres. Visit www.23111Maravilla.com for more information.

Video: https://vimeo.com/273382691  |  Brochure: https://bit.ly/2tveiOj

Offered at $15,900,000.

 

 

Mariann Cordova originally appeared as an Elite Agent in the Unique Homes Spring ’19: Elite edition. See her page here.

 

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Creating Change: A Q&A with Patricia Anastassiadis

Headshot courtesy of Victor Affaro

 

From the Jumby Bay private island in Antigua to the palatial Palacio Tangara hotel in Sao Paulo, Brazilian architect and designer, Patricia Anastassiadis has collected a long, robust list of high profile international projects. Anastassiadis blends her love for anthropology, art, nature and history to create timeless and minimalist furnishings that create a dialogue. 

 

 

 

 

Most recently, she was chosen to be the Creative Director to design Artefacto’s highly-anticipated 2019 collection, which hit South Florida showrooms this past summer. Unique Homes spoke with Anastassiadis to discuss her journey to create Artefacto’s 2019 collection, her style and the future of design in a changing world. 

 

 

 

 

 

What was the first time that you ever thought about being a designer? Did it coincide with your original career path?

As a child, I was always put to sleep listening to Greek Mythology stories told by my father (who is Greek) and that exposed me at a very early age to the power of storytelling and the classics. My mother, on the other hand, is a fashion designer, a writer, and a painter. So as a teenager, I’ve always known that I would take part in the creative business …  At 17, I decided to apply for an architecture major as we’ve realized that architecture has always been a reference and a part of my life. 

 

Why do you do what you do? What about interior design draws you into it doing it every day?

Architecture itself tells a beautiful story about our time on this planet and the relationship we establish with our surroundings. That idea completely amazes me.

I don’t make a distinction between my work as an architect and my work as an interior and product designer. They are all extensions of my work. For me, it is all connected as I enjoy working with design on different scales, but most importantly, I like living with the idea of creating something that puts you in contact with another human being.

How would you describe the style of the new Artefacto collection?

This new edition is the continuation of the previous one launched in spring 2018 and our aim was to promote a dialogue between the two of them. I believe a good design piece ruptures its timeline without losing its aesthetic or functional relevance. Thus, my intention with this edition is to design furniture that is truly timeless. We are proposing a more holistic aesthetic linked to values that, despite the strong visual appeal, are not a synthesis of a trend. 

What do you draw inspiration from to form your own unique perspective?

My inspiration comes from nature, materials, architecture… All those different elements are part of the repertoire that moves me to create and design products of my own.

 

What can a client expect from you when you take on their project?

What marks our work is how we evaluate the location where the project will be held. I take into account the cultural characteristics; the local materials we can work with; the vernacular architecture of the place, and how people interact with it or behave there… I also really enjoy exploring and connecting materials, textures and colors… The aim of my work is to turn it all into an enhanced experience that will bring out the real essence of that location to visitors.

What recent changes in the industry have you noticed and want other designers to take part in?

I’ve been really concerned with the environmental issues, and consumption plays a big part in it as we’re also discussing discard. I believe we’ve really passed the time where we could just raise a flag over the problems we’ve been noticing in the world as a consequence of our damaging exploration of natural resources. We’re right now sensing an imminent call for action regarding the environmental issues. Change really is urgent. It’s essential that we, as designers and architects, are able to engage in the cause and make conscious choices when developing a project.

What can people expect from your new collection?

We’re now working with the concepts of a brand new edition. We’ve been inspired in the past by Japanese architecture, culture and design so we’ll keep developing that. We’ll also create a brand new chapter of furniture design with natural fibers and materials, inspired by food. We’ve also been experimenting with shape, adding volume to new pieces.

Any goals for this year, both for you and/or your brand?

Right now, I’m working on an upcoming Four Seasons hotel as well as a brand new collection of furniture design for Artefacto. There are new projects to be announced as well. But we can’t reveal much just yet.

Photos courtesy of Artefacto

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New report affirms the allure of a second home

Luxury Portfolio International® (LPI), the luxury marketing division of Leading Real Estate Companies of the World®, has released a new, global report: The Allure of the Second Home: Why Affluent Buyers are Displaying Confidence in Resort Markets.

This detailed research focuses on affluent consumers (the top 10 percent and above income earners in 26 countries) who are in the market to buy or sell a second or vacation home in the next three years.

The Allure of the Second Home reveals that the potential for luxury property has never been bigger. Just in the last four years, personal wealth globally has grown by 15 percent and the number of high-net-worth-individuals has increased by 25 percent. For those at the highest end of the wealth spectrum (over $10 million in assets), this represents a unique opportunity. While the mainstream market has concern and is showing caution, this consumer, and particularly those in the market to buy a second home, is becoming more aggressive and feeling a high degree of confidence in the market.

Photo by Jessica Bryant​.

“Today’s affluent second home buyers have more assets than in the past, they are younger, with nearly half under 40 years, and they are experienced with home ownership,” said Stephanie Anton, president of Luxury Portfolio International®. “This group is looking for additional residences for their portfolio that cater to their discerning lifestyles, where amenities and wellness are priorities.”

Photo by Expect Best.

Beyond physical and emotional wellness, which most affluent consumers focus on, luxury second home buyers are especially keen to improve their intellectual, social and even spiritual wellness, with 96 percent taking at least one aspect of wellness seriously. Learn more about how luxury developers are keeping this in mind to differentiate themselves in the full report.   

Key Takeaways

  • The high-end second home market is a net growing market

  • Younger buyers make up half of the luxury second home market right now

  • Ultra-high-net-worth individuals are investing more aggressively

  • Buyers are ultimately seeking a life well-lived

Download the complete report at luxuryportfolio.com/whitepaper

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Autumn Style Trends for the Home

Photo courtesy Lights4fun.

As the summer passes and transitions to fall, there are several ways you can incorporate fun, easy changes to your home style to showcase a sleek, sophisticated style that flows perfectly with the season. Rebecca Snowden, Interior Style Advisor at Furniture Choice Limited, shares three key décor tips to style a cozy home for Autumn 2019.

Jewel Tones and Inviting Textures

This autumn, let rich jewel tones like deep mauve, sapphire blue and dust pink take center stage. “Embrace the sophistication of the season in all its moody glamour,” says Snowden.

A lush black velvet bed instantly adds elegance to a bedroom and sets a luxurious base to build upon. Layer deep, rich tones via opulent textures like velvet and faux fur to create a lavish, comfortable setting.

Light up the space with distinctive fixtures to enhance the overall ambiance. “Individual pendant bulbs give off a modern, almost industrial feel while sleek, standing lamps are practical and stylish,” Snowden notes. Display fresh flowers for a burst of life or dramatic floral artwork with contemporary charm as final touches.

Photo courtesy LUXXU Home.

Black and Yellow – A Perfect Pair

On a brighter note, pairing black and yellow results in a lighter, modern take on autumn décor. One part dark, one part festive, and altogether stylish. Choose a dark yellow like mustard, in homage to autumn’s signature leaves.

“This trendy color contrasts nicely with a sleek black leather sofa to produce an edgy and seasonal-appropriate palette,” says Snowden. Go bold with a mustard feature wall or start small with yellow cushions, rugs and planters.

With this style choice, Snowden also recommends keeping the rest of the room simple and opt for pieces with clean lines to prevent overwhelming the senses. Add warmth with a soothing accent color like forest green, achieved through incorporating dark green, leafy plants. These not only bring in life but also a sense of freshness, all while contributing to the overall style.

Photo courtesy DelightFULL.

Accessorize

In the spirit of transitioning into the season, get crafty and DIY some autumn-themed accessories. “Metallic accessories are a simple and effective way to add a pinch of glamour and light to any space,” Snowden advises. 

Photos courtesy Lights4fun.

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Wellness Trends in Today’s World

No matter the lifestyle, wellness and the pursuit to live better has been a rising trend in today’s world. In 2018, Pinterest reported that searches for “self care” were up 140 percent year-over-year, with no mention of stopping. Recently surveyed by national paint brand Sherwin-Williams, homeowners and professional interior designers have also noticed this uptick in wellness and how it affects modern home design and décor. Looking to make your spaces “healthier”? Check out these recent trends to see how you can incorporate wellness into your home styling.

Self-Caring for Your Space

People are taking self-care beyond their body and into interiors. According to the survey, nearly 42 percent of designers say they have been asked to incorporate self-care into their designs. Twenty-nine percent of homeowners also take self-care into consideration when decorating their home. 

The most popular way to bring wellness into a space also happens to be one of the easiest — natural light. Eighty-seven percent of designers use natural light to effortlessly reflect wellness.

 

Photo by Daria Shevtsova

Breathe It In

Improving indoor air quality is key for homeowners and designers looking to make changes. Over 54 percent of homeowners cite air quality as away they bring wellness into their homes, and 58 percent of designers use it as a tool to incorporate wellness. 

Limiting volatile organic compounds, or VOCs, that are released through building materials is one of the best ways to improve air quality. This is done by using lower-VOC paints and other home improvement products that are sustainably sourced and have a low-carbon footprint.

Photo by Anamul Rezwan.

Color

When it comes to color, designers and homeowners do not see eye to eye on their top color choice that represents or stimulates wellness. Nearly 41 percent of designers say that green associates the most with wellness, whereas 34 percent of homeowners believe this color to be blue. Another popular color is white/gray, which 11 percent of designers and 18 percent of homeowners associate with the trend.

The color least likely to be associated with wellness? Red. Not a single designer and only 1 percent of homeowners reported that they associate this hue with wellness.

 

Photo by Pixabay.

Total Zen

In regard to specific spaces that are designed to promote wellness, homeowners different on their choice of which space was the best to achieve “total zen.” The top choices included a gym/fitness room (41 percent), a reading room (41 percent), and a greenhouse (38 percent). These choices differed from designers, who say that the most popular wellness rooms they’ve been asked to design in the past year include a reading room, a sauna/spa, a gym/fitness room, or a meditation room. 

No matter the space, these insights into the wellness trends of today may better help you to find the wellness you crave from the comfort of your own home.

 

Photo by KatjaFiona.

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A Style that Comes Together

After designing the pieces Let it Be and Come Together in 2017 and 2018, designers Ludovica and Roberta Palomba at Poltrona Frau have fortified their third installment that further pays homage to the Beatles. Get Back and the other two pieces inspired by the musical legends are welcoming, tailor-made pieces that offer a return to comfortable spaces, where one can really feel at home.

Get Back

Inspired by the refrain, “Get back, get back, get back to where you once belonged,” the Get Back sofa was designed a product of “in-depth research into comfort,” according to the brand when the piece was introduced at this year’s Salone del Mobile.

With generous, spacious and open lines, reclined backrests that encourage relaxation, and numerous modular elements to combine freely in lots of different compositions, it’s difficult not to find a sense of inner peace when sitting on this sofa.

On top, soft cushions and chaise elements offer unexpected depth, as well as an alluring invitation to “Get back home” and enjoy the relaxing and convivial atmosphere of your living room.

Let it Be

Rejecting convention and formalism, Let it Be was the first of the Beatles-inspired modular furniture systems designed by Ludovica and Roberto Palomba for Poltrona Frau.

Channelling the popular Beatles song, this seating solution embraces and reinterprets the notion of the Roman triclinium where individuals lay down, ate, talked and lazed about in earlier times.

As a refuge for relaxation, the sofa’s infinite configurations afford individuals the opportunity to curate different arrangements to fit their space and lifestyle.

The purity of the design is accentuated with beautiful details including leather and saddle leather stitching as well as refined plush cushions.

Come Together

Keeping comfort and sociability in mind throughout the creative process, Come Together was born out of a desire to offer people a place for sharing even moreso, an invitation to rediscover the dimension of physical and concrete proximity of exchanging ideas and emotions.

Each facet of the design encourages people to come together and enjoy the company of others. With limitless compositional possibilities, this system features a series of accessories that are versatile and functional.

Differing elements were designed to connect seating compositions to ultimately create more livable, shareable and convenient arrangements.

All photos courtesy Poltrona Frau.

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Q&A: A Dive into Personal Style

KB Home Design Studio is known for working with customers as they are building a new home to help them personalize the space for their individual needs.

 

“Because each customer is unique with different tastes, we must be able to include choices that reflect many design aesthetics,” says Gena Kirk, Vice President of Design at KB Home.

 

This method comes readily at hand with a market that is continually evolving, with millennials currently making up the largest share of homebuyers in today’s market. We spoke with Kirk to learn more about how designers and brands like KB Home are staying on the pulse of emerging design trends and what millennials are really desiring in their homes.

 

What tools outside of work help inspire you while you work? 

These are some of the mediums that aid me in selecting the best choices for our KB Home Design Studio customer. In addition to the usual interior design outlets that inspire me, I am also inspired by our supplier partner’s innovative products and consumer research such as Moen’s Magnetix Handheld Shower and Shaw’s Luxury Vinyl Plank flooring.

We’re accommodating a wide variety of customers who are looking to personalize their home at an affordable price so the more information we have about the products being developed and available the better we can provide value products to our KB customer. 

 

 

 

Gena Kirk, Vice President of Design

KB Home

Are there some that don’t inspire but help you get away from work?

I am personally inspired by such mediums as home design shows, decorating magazines, Houzz, Pinterest, Apartment Therapy, decorating blogs and following retail furniture trends. 

 

What kind of styles/trends are most prevalent in millennial-bought homes today, and why?

In millennial-built homes, we’re seeing from the KB Home Design studio a few things. For example, they’re prioritizing things such as flexible spaces within the home, an eye towards health and wellness, an interest in technology and a minimalist design. KB Home tracks these interests to make sure we’re offering our millennial buyer what they’re expecting and what they want to make their homes their own. 

 

Millennials are purchasing only the square footage they need verses the biggest home they can afford. This makes flexible spaces very important to these buyers and they want to make best use of that space.  

 

Millennials also have an interest in the home as a source of health and wellness. They have an interest in things like door fixtures that are antibacterial, or no-touch have become popular, as well as Energy Star HVAC that helps not only cut down on utility costs, but also provides clean indoor air. 

 

Lastly, millennials are looking to a minimalist design aesthetic. This also helps maximize their living space and provide a clean, modern look. They will use neutral paint colors, like greige, to warm the space. 

 

What has been your favorite project to work on at KB Home?

My favorite and most rewarding project to work on was designing, creating and building the new KB Design Studio. KB Home was able to highlight our personalization options in beautiful design studios across the company. Our suppliers have their product on display and are uniquely merchandised to promote customer interaction and product sales. Additionally, our customers love the interactive displays and organized choice making the selection process easy and fun!

 

Was there anything that inspired you specifically?

Designing the KB Home Studio was more challenging than designing a room. I considered the warm and welcoming feeling that I wanted the space to convey, as well as the idea that the KB Home studio needed to inspire our customers and provide them with a creative space to fully personalize and envision their new home.

KB Home Studio. All photos courtesy KB Home.

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The Sweetest Treats

Lady M Cake Boutique, known for elegant, multi-layered Mille Crêpes cakes, has partnered with  French luxury brand Baccarat to launch its first luxury cake truck in California.

Alongside 3D Artist Kurt Wenner, the five-year partnership will launch the cake truck in New York City at the Baccarat Boutique on Madison Avenue, and travel across the country before commencing operation in California. Set to start serving August 2019 in Northern California, the 28-foot multi-functional luxury cake truck will journey throughout California greeting new and existing clients of both brands with a unique cake experience.

“Baccarat is thrilled to be partnering with Lady M on this new and innovative collaboration,” says Jim Shreve, President and CEO of Baccarat North America. “Our partnership reinforces the Baccarat message of enjoying beautiful things every day. We are excited to share delicious cakes on beautiful Baccarat. Everything tastes better on Baccarat.”

From the sidewalk, pedestrians and guests will experience the Kurt Wenner 3D, life-sized rendering of the cake truck that will be affixed to the boutique’s glass façade. Inside, guests will meander through the boutique surrounded by Lady M cakes, capturing the feel of being in an actual Lady M boutique. Within the boutique, guests will be greeted with a glass of champagne as they approach yet another version of the cake truck, where Lady M Mille Crêpes will be served through a functional service window. 

The Lady M x Baccarat cake truck is a stunning and luxurious feast for the eyes. On the exterior, Baccarat has mounted two large Tuile de Crystal Chandeliers ($29,100 each) and 1 small Tuile de Crystal ($12,600) that will gracefully hang suspended from two long beams that are collapsible when the food truck is not in service. Four Baccarat Mille Nuits Torch sconces ($2,150 each) will mount on either side of the service windows. During the day, Lady M will provide legendary service to clients who pre-order cakes.  During the evening, Lady M and Baccarat will illuminate the night and create an outdoor dining experience for those who want to experience both brands.

“The collaboration with Lady M and Baccarat has allowed me to have an entirely new experience with interactive art. Placing my art on a food truck is a first for me,” says artist Kurt Wenner, who invented 3D Pavement Art in the 1980s. By combining his art with digital printing, Wenner offers stunning, durable, interactive illusions.

This collaboration is the first of its kind, and Lady M Cake Boutique is thrilled and honored to partner with Baccarat. We are excited to expand the concept of the Lady M experience and take our cakes (including a new confection made exclusively for the collaboration), on the road, introducing them to those both new to and familiar with the brand. We look forward to sharing our signature cakes on beautiful crystal, and sharing happiness.

Ken Romaniszyn

CEO, Lady M Cake Boutique

“My 3D illusions are where the language of proportion and innovation meet. I’m so excited about this project as the illusions I have created will be partnered with elegant chandeliers and the world’s finest cakes. The marriage of all three will shift the perception of what is reality,” says Wenner. 

The cake truck will start service starting this month in Northern California, and guests are encouraged to tag and follow along with the hashtag ​#ladymxbaccarat. ​A microsite tracking the cake truck’s journey throughout California will be live at ​www.ladym.com/thecaketruck​. 

All photos courtesy Samantha Nandez / BFA.com

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Striking Out in Italian Design

Photo by Giacomo Maestri. 

New design brand LATOxLATO, founded by the young architects Francesco Breganze de Capnist and Virginia Valentini, presents its first collection of furnishings and objects that strives to tell a story of true passion for Italian design. Exclusively made in Italy, LATOxLATO uses the finest materials and refined techniques, all built on a search for the best artisans and craftspeople. 

“LATOxLATO comes from the wish of bringing the artisans’ knowledge passed down across generations to the public,” say designers Breganza de Capnist and Valentini, “and make people realize that in Italy we still have a great tradition of true masters of the art that mold one piece at a time with their hands … Our mission is to show the consumer everyday objects in a different way from the one they are used to seeing them, freed from the constraints of the usual trends through the constant dialogue between art, aesthetics and functionality.”

The duo is usually inspired by day to day life, taking their personal memories as well as the architecture of Italy and transposing generalized design concepts into household pieces. For those looking to outfit their home, both designers say that these pieces help to “tell a story about [the] owner.”  

“Each product has a unique and recognizable identity and is meant to embellish its new home and also bring value to its new owner. The goal is to give the consumer the chance to own a very unique piece that tells a story about him, what he likes and what are his dreams.”

There are several pieces in the collection, varying in look and purpose. The Fourmosa storage chest draws on the clean formal lines of classic Italian design from the 1950s, updated for the modern age.

The piece is in varnished oak, with masterfully carved sharp edges bringing a sense of continuity to the surface. Designed to fit together in infinite combinations, these pieces create a dynamic, personalized piece that can even be expanded over time.

The trapezoidal modules easily lend themselves to various free combinations, without the use of joints. 

Photo by Matteo Imbriani.

1950s design also provided inspiration for Aracne, an unconventional coffee table with an unexpected eight-legged silhouette. Its round glass top seems to float atop the elegant zoomorphic structure, solid and airy at the same time.

Its eight wooden supports, with rounded edges that allow the top to nestle into place with a natural elegance, create an evocative visual rhythm, interacting with its surroundings by projecting delicate threads of shadow into the light.

Precise woodworking and organic design make Aracne an elegant presence full of personality. 

Photo by Giacomo Maestri. 

Candleholders, vases and a centerpiece are a tribute to the Italian art and architecture that inspires their form and character.

The Vestalia candleholder boasts the natural elegance of the most precious marbles, from Carrara White to Carnico Gray and Imperial Green. 

A complex process of water-jet carving, entrusted to historic Venetian ateliers, brings out the stone’s edges and veining.

Their design, rich in tactile emotions and interactive possibilities, makes them objects of compelling sculptural presence. 

Photo by Matteo Imbriani.

The arched ceramic vases Marcello, Massimo and Vittorio offer a subtle allusion to Italy’s Palladian villas and palaces and to the perspectives of Metaphysical art.

The detailing in precious 24k gold or platinum creates reflections of light and motion in perspective.

The pure white of the surface showcases the precious glaze finish and the imperceptible differences in intensity that come from handmade artistry. 

Left photo: Marcello; Right photo: Massimo

Both photos by Giacomo Maestri. 

The beauties of artisanal ceramic return in the Sophia table centerpiece, inspired by the great piazzas of the città d’arte, Italy’s “Cities of Art.”

A meticulous study in proportion, Sophia presents itself as a scale model of the arches and porticoes of Renaissance architecture.

The result is an abstract geometric form, rich in sensory character and vibrant with luminous details that enrich the pure white of the ceramic. 

Photo by Matteo Imbriani.

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Digital Art Curation

Photo courtesy Niio.

Smart technologies and artificial intelligence are changing the way we consume art.

While many treasured works of art are safely contained in notable museums or in the homes of experienced collectors, a new tide is cresting along the shores of the art curation field with the influx of digital art.

Digital art, more widely known as new media art, is an interesting sector of the art industry to define, even for Beryl Graham, who is a professor in New Media Art at the University of Sunderland. She notes that the roots of this art form have drawn inspiration from a range of movements, from conceptual artwork to video art, which also began in the 1960s.

“It’s broadly digital but [it’s also] the kind of art that works in different ways in different kinds of behaviors,” Graham notes. One fascinating example would be an exhibition of software art in which the software, sometimes even artificial intelligence-based artwork, can learn and grow on its own. Graham explains that an artist might start a piece of software and watch it evolve, perhaps give it a virus and watch, showing to the audience that the “end point isn’t quite under the control of the artist.”

Magdalena “Magda” Sawon, owner of the contemporary art gallery Postmasters Gallery in New York, says that the digital age has only heightened the senses of curators and artists, who are traditionally at the forefront of new developments in culture and technology.

“Technology is a tool,” she notes, “it is also a moving target and changing constantly. The question is to be aware of new developments and adapt it intelligently to one’s needs and benefit.” Fittingly, as artists have been harnessing the power of technology within the art industry, curators and galleries have had to “keep up with the times,” and embrace digital forms of artwork and the systems and methods in which they are displayed.

 

Donna Holford-Lovell, director of The North East of North festival (NEoN), notes how the incorporation of interaction and participation into art displays appeals to today’s technology-savvy audiences that have been gradually reinvigorating focus on the digital art world.

“The idea of ‘curation’ has become ubiquitous and our audience is seen to be curating many aspects of their own lives,” Holford-Lovell says. NEoN is an organized event that aims to advance the understanding and accessibility of digital and technology-driven art forms by having the artist and curator work together to translate “the spectacle of experience,” via digital platforms within physical spaces, like virtual reality, artificial intelligence, and even social media.

JONATHAN MONAGHAN (US)

The Phoenix and the Medusa (2018), Video, 7 min 69 sec, Edition of 30, Niio Commission Series.

With systems and platforms, from artificial intelligence to online-based forums, both artists and curators now are developing larger platforms and databases to contribute toward. As well as an educator, Graham is co-founder and editor of the Curatorial Resource for Upstart Media Bliss, or CRUMB, a resource for curators of new media art that aims to help overcome any challenges presented from this rise in digital art, from installations to networks of artists and individuals versed in these practices.

PERRY HOBERMAN

Suspensions (2018), VR and mixed reality installation, Postmasters April 2018.

QUAYOLA (UK)

Camouflage (2018), Moving Image, 6 min 4 sec, Edition of 30, Niio Commission Series

On the luxury spectrum of art curation, Niio is a brand integrating digital art and technology-driven forms of collection and distribution that surges past the limitations of traditional artwork. Niio is an art and tech company aimed to enable the exposure of digital artwork in a time that to the company feels like a fourth industrial revolution.

“Art has always reflected the world we live in,” says Rob Anders, CEO and co-founder of Niio, “and artists will create their art with any tool they can access.” In today’s world, that tool has come to be technology. Anders, who understands the eclectic background of digital art from conceptual and video art, wanted to help designers and architects best fit homes with the art of today, and after speaking with top galleries he found that what’s really needed are new models of both the business and technological side that reach a broader audience — even better: one with a subscription.

 

“We envision a world where in homes people will have more digital canvases with interactive or immersive works, all on a centralized connected system that can very easily change,” Anders says, with access to top artists in the world in this ecosystem of artists, galleries and collections all on the Niio platform. Luckily, the CEO notes, the technology is “already there,” from artificial intelligence in devices like Amazon’s Alexa devices to smart televisions, all devices that can easily work with the Niio platform to display digital artwork.

To those interested in having access to the “world’s finest art accessible on-demand,” Niio is open as a limited edition membership at about $5,000 a month, with access to curated exhibitions and collections, or art “playlists” of over 7,500 art pieces on the platform that can be easily changed and displayed on devices like smart TVs, projectors, screens, et cetera, which can be installed by Niio technicians as well.

“Art curation is telling a particular story,” he says. “In order to give people these digital works, it’s not about just finding the individual works, it’s about giving people the ability to learn about the works they are looking at,” he says.
Rob Anders

CEO, Co-Founder, Niio

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