Khaliah O. Guillory, Owner of Nap Bar
A new set of businesses aims to help a sleep-deprived society relax and rejuvenate.
Nap bars. Upon hearing about this concept, various images come to mind, from a series of bedrooms with designated time slots for napping, to a pillowy oasis set in the clouds. While some ideas are more fantastical than others, the meaning behind many nap bar businesses and their missions is far more down to earth.
Whether naps are offered as a complimentary service or finely curated in a luxury setting, the importance of sleep has been reinvigorated by companies like these who know that the benefits of napping are nothing to sneeze (or snore) at in today’s world.
In recent years, with the rise of globalization and businesses running 24/7, productivity can and has for some time become a priority. Maria Jose Hernandez of recharj, a meditation studio headquartered in Washington, D.C., says the needs of the human body should take precedence, however.
An avid lover of naps since childhood, Guillory developed her company as a way to keep herself from “taking naps in [her] car.”
Photos courtesy Nap Bar.
“Science has proven that sleep is how you are able to learn, retain memory — all these functions that we need to be productive.”
Many nap bars and sleep-oriented businesses have been developed by busy business professionals and entrepreneurs who found themselves suffering from sleep deprivation or sleep-related issues. For example, Khaliah O. Guillory was working at a Fortune 500 company and struggled with getting restful sleep when she was inspired to open Nap Bar in Houston. An avid lover of naps since childhood, she developed her company as a way to keep herself from “taking naps in [her] car,” and engage other young professionals to rest, relax and feel rejuvenated through a curated, white-glove napping experience.
Top: Zen – Bar à Sieste Weightless Chair and VR.
Photos courtesy Zen – Bar à Sieste
Christophe Chanhsavang and his wife, Virginie, have had similar trials and tribulations. From Virginie’s corporate work hours to Christophe’s long hours of study, he realized from his experience working in the UK, China and Greece how much the concept of wellness was nonexistent in the French society. To avoid taking more naps in the office bathroom, Chanhsavang says they founded Zen – Bar à Sieste in 2011 in Paris and have since approached wellness from a holistic perspective by promoting sleep, nutrition, physical activity and mental health.
Professionals in the wellness industry have noted and continue to highlight the importance of sleep, which in turn has led to research and results into the benefits of napping. Guillory offers facts that have helped fuel the educational aspect of Nap Bar, including a NASA statistic that suggests shorter nap durations are better for reducing the impact of sleep inertia, a physiological state of impairment that affects cognitive and sensory-motor performance.*
Mauricio Villamizar, CEO of Pop & Rest in London, takes these findings a step further, noting how a lack of sleep can ultimately lead to disruptions in workflow. “Sleep deprivation is linked to lower productivity at work and it’s one of the main drivers of absenteeism … in the workplace. If we translate this into working days, we are looking at around 200,000 working days being lost each year in the UK only. In terms of economic consequences, it’s around £40 billion, almost 2 percent of the UK’s GDP,” Villamizar says.
Wellness overall has seen a resurgence in strength from businesses like these, as health has come to be the utmost priority of nations around the world. And just like there are many types of methods of getting and staying well, there are a variety of ways to nap.
Pop & Rest is a London-based wellness startup that connects locals and travelers with sleep and meditation pods, offering clients safe and secure spaces to unwind, rest, and work peacefully. According to Villamizar, customers can visit one of the company’s various locations throughout London and become immersed in a calm environment where the pods are situated.
“Once you are inside, your pod will be like a box that features a single bed, small table, along with accessories to change lights, music and the aroma,” he says, noting that everything is built to ensure the best relaxation experience. The pods are movable and soundproofed, and only require a power supply and WiFi connection to function, an enticing offer for companies looking to purchase these pods for their own offices.
The aforementioned Nap Bar curates a luxury napping experience for customers, which Guillory says is ensured by engaging all five senses. For sight, all of the custom suites are outfitted with mood lighting that is adjustable; for taste, a duo of raw juice shots are offered with rich nutrients and ingredients that aid in relaxing the body pre-nap, and waking it up post-nap; for hearing, exclusive brain waves are curated for each client and played inside suites that increases the release of melatonin in the body by 97 percent; and for smell, an aromatherapy pillow mist infused with lavender is available.
recharj – D.C. meditation room and class.
Photos courtesy recharj
Pop & Rest sleep pod for napping.
Photo courtesy Pop & Rest.
The final sense, of touch, goes a step further, as all suites include an organic, locally sourced mattress, linens and sheets, and each room is painted with toxin-free paint. All of these inclusions are accompanied by a full-service concierge who will guide customers through the experience and help them on their wellness journey
According to Chanhsavang of Zen – Bar à Sieste, wellness is the future of humanity, a future he aims to advance with the Siesta Bar, which combines technological and traditional means of treatment for sleep deprivation. For nap services, customers can choose from a luxurious memory foam retreat, a zero-gravity massage chair or a Shiatsu bed; for aiding in relaxation and overall wellness, complimentary services include massages, virtual-reality meditation and even a fish spa.
As a meditation studio, recharj has been offering premier restorative practices to help clients, which includes the use of power naps. According to Hernandez, during open hours these power nap sessions are curated to be 25 minutes long and offered in large Yogibo chairs, a favorite for many. “A client once described them to me as if you’re laying down in a cloud,” Hernandez says, which only adds to the whole-body experience.
Binaural beats are also incorporated into the nap session, a type of music melody that registers at different frequencies that are meant to relax your body and get it ready for sleep. Overall, the studio aims to bring a sense of relaxation as well as mindfulness through meditation to its clients. “We offer workshops about mindful leadership, mindful communication and mindfulness in general,” Hernandez says, which in turn helps clients learn ways to de-stress and regain focus on whatever tasks lay ahead.
Unlike the typical fad that comes and goes, wellness is rooted in a deep need for comfort and stability. As we write this, we’re in the midst of a public health crisis, and brick and mortar locations may not be open. But there are ways to implement the wisdom of these businesses from your own home. Studios like recharj continue to offer online meditation classes, in an effort to keep a consistent schedule that is based solely on keeping well. And though the future is uncertain, businesses like Pop & Rest, Nap Bar and Zen – Bar à Sieste continue to work and create solutions for customers, from promoting online educational sessions and tips to developing applications, products and services for when businesses are fully up and running.
“Wellness is not just a fashion, but a fundamental trend in our societies,” Chanhsavang asserts. “Hopefully the nap services and related businesses will become a game-changer in the hospitality industry.”
*Source: NASA conducted a study on sleepy military pilots and astronauts and found a 26-minute nap increased productivity by 34 percent and alertness by 54 percent.
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