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While the pace of wealth creation may be slowing, the story now is how it’s spreading around the globe.

“The increasingly footloose nature of wealth.” That’s how global consultancy Knight Frank characterizes today’s trend in affluence. When it comes to real estate, all it takes is a quick look at the worldwide activity of major brands to see a clear illustration of this concept.

The locations of new affiliates of Sotheby’s International Realty in recent months include Oklahoma City, Arkansas and Kansas, along with Cyprus, Slovakia and Qatar. Qatar is the second location in the Middle East for Sotheby’s. Berkshire Hathaway HomeServices has extended its reach to global hubs, partnering with major firms in Europe and the Middle East. Now, they count Berlin, London, Milan, Madrid, Barcelona, Dubai and Frankfort in their network. Coldwell Banker has offices in 49 countries. Luxury Portfolio International, the luxury arm of Leading Real Estate Companies of the World, has affiliates in more than 70 countries.

“The fact that the world is becoming smaller and smaller, the speed of information flow, and travel contribute to people’s interest in owning properties elsewhere, both for Americans and foreign nationals,” explains Joyce Rey, executive director, Coldwell Banker Global Luxury.

Markets may go through cycles and new partnerships emerge, but the foundation of global real estate hasn’t changed. “The luxury buyer understands that one of the best, if not the best, investments they can make is property,” explains Michael Jalbert, executive vice president, Global Field Operations for HSF Affiliates, the parent company of Berkshire Hathaway HomeServices.

Chatter regarding a potential recession might form a smokescreen, but wealth creation will continue to be a constant, according to Knight Frank’s annual Wealth Report, which forecasts a rise, over the next five years, of 22 percent in the number of individuals whose net worth exceeds $30 million, a group often classified as Ultra High Net Worth, UHNW. Over the next year, existing UHNW, especially in the U.S., expect their wealth to increase.

When Rey began her career in the 1970s, foreign buyers were a rarity, especially in Southern California. Today, she says, the percentage of foreign buyers purchasing ultra-luxury properties, those priced above $20 million, has remained pretty steady. “Usually it waffles between about 20 percent to 25 percent. And that hasn’t changed over the years.” For the first nine months of 2019, foreign buyers accounted for 31 percent of purchases of $20-million plus residences in Los Angeles’ tony west side.

Rey was one of the first to reach outside U.S. borders to forge connections. After the increase of Japanese buyers in 1980s, she traveled to Japan to meet one-on-one with agents and potential buyers. “I feel if a quarter of your buying population is foreign, you should be reaching out to the foreign market,” she says.

Bob Hurwitz, founder and president of the Hurwitz James Company (HJC), was also on the leading edge of the global outreach. “In the early 90s, I recognized that the buyers for my highest-priced properties were more and more often originating from overseas. This was actually before the Internet was even a reality for marketing purposes. As a result, I started focusing a significant percentage of my marketing to exposing my listings here in the states to affluent foreign buyers.” He also created a network of HJC representatives to promote his listings overseas. Currently, Hurwitz represents nearly $3 billion in luxury properties and developments worldwide.

Even those who work in the global arena today are occasionally surprised by the geographic diversity of investors and buyers. “One stat that recently jumped out at me is Aruba is home to 90-plus nationalities and ethnic groups, which I thought was fascinating,” shares Stephanie Anton, president of Luxury Portfolio International. “One of our affiliates there also pointed out that many of their buyers are coming from India.”

And this isn’t an isolated instance. Indian buyers are cropping up in many other primary and second-home locations, including Portugal. Among foreign buyers in the U.S., India ranks third after China and Canada. India is expected to lead the five-year growth in Asia’s ultra-high net worth population with a 39 percent increase, followed by the Philippines (38 percent) and China (35 percent).

Increasingly, the ultra-wealthy are not necessarily tied to one country or one region. Approximately, 26 percent plan to emigrate in the next year. Already, more than a third hold a second passport and 22 percent plan to buy outside their country of residence, according to Knight Frank.

London

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Tuscany

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Paris

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Madrid

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Global Bright Spots

Along with real estate professionals from over 27 countries, Stephanie Anton recently returned from her company’s international conference in Athens. “It was thrilling to hear and see firsthand about so many bright spots in the market,” she says, including places where property markets were hard hit by political and financial turmoil during the recession. “One that was particularly obvious was our host city itself. The optimism of the Greek people was palpable.”

Both Spain and Portugal are seeing an influx of buyers and a surge in sales. Both suffered during the recession and are experiencing a strong turnaround.

“I think there is a sentiment of Europeans kind of holding their breath and waiting to see what happens with Brexit. But yet, there are also bright spots and the bright spots are more of those second-home markets because they’re lifestyle purchases. And so people are less concerned about the economic impact of Brexit because of making decisions on purchasing second or third homes,” Anton observes.

Some of the strongest luxury markets this year have been in resort locales. San Miguel de Allende continues to rank at the top of best cities and second-home destinations. “Our typical luxury buyers are investors looking for properties to take advantage of the lucrative vacation rental market, or shopping for their second or third vacation homes,” says Nancy Howze, with CDR San Miguel.

“Upscale consumers tend to have a broad world view,” says Jalbert. “They understand markets and are attracted to a range of places. Buyers in different parts of Europe are looking for a weather change, so it’s no surprise to see the resurgences of locations along Costa Del Sol and Portugal.” Jalbert adds that almost 100 percent of the luxury transactions in their eight offices in Portugal are from buyers outside the country. “It’s just an incredibly enchanted place where they have beautiful properties, but where there has also been significant investment in infrastructure,” he says.

One thing that has remained constant across the globe is the attitude of the elite regarding buying. Some of the highest sales in the last year can be tracked to global buyers, according to Hogan. “They will spend the money but need to know it’s a wise decision.”

THIS ARTICLE ORIGINALLY APPEARED IN THE GLOBAL 2019 ISSUE OF UNIQUE HOMES. TO SEE THE DIGITAL VERSION OF THIS STORY, CLICK HERE.