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Out of Orbit: Agents Aim High Pricing Ultra-Luxury Homes

As the numbers climb into uncharted territory, one word emerges characterizing prices and properties at the pinnacle of residential real estate. “It’s a whole new stratosphere,” says Zachery Wright, executive director, Asia Pacific & Western North America for Christie’s International Real Estate.

 

By Camilla McLaughlin

Not too long ago, the possibility of even a $200 million home seemed outrageous. Today the most expensive home for sale in the U.S., dubbed The One, is more than twice that amount. Also off the charts is a square footage almost double that of the White House.

 

When the first issue of Ultimate Homes debuted in 2005, the most expensive residential property in the U.S. was $75 million. Today, $100 million doesn’t come close to the top 10 for Ultimate. Five properties are priced at $200 million and above, and anything below $138.8 million doesn’t make the cut. More than 50 are above $60 million. “Because we’ve seen so much wealth creation, these numbers don’t frighten many in the ultra world,” says Wright.

 

“It’s no surprise we are seeing such stratospheric prices today, because worldwide personal wealth is the highest it has ever been. Consider that the world’s population of $10 million-plus households is growing, and fast,” says Stephanie Anton, president of Luxury Portfolio International. More than 1.6 million households claimed a net worth of more than $10 million in 2016, a 91-percent increase since 2010. “If many of the properties on today’s list had come on the market even five years ago, it’s unlikely they would have been priced where they are today,” says Wright.

 

For potential buyers, lifestyle often justifies cost. “People will pay any price if it’s a prudent purchase. But getting there is a real shock. It takes a little while to figure out what things are worth,” says Gary Gold, executive director of Beverly Hills brokerage Hilton & Hyland. “There are very few people out there making sucker purchases. I don’t care how rich you are, very few want to be a chump.”

 

For most, getting to the $100 million level is a process that usually begins with a much less costly goal. Often, Gold says, buyers start in the $20-, $30- or $40 million range and discover those homes won’t meet their requirements. “They all buy what they want, the best thing available for their needs. In one of our big sales, the people were originally looking for an $8- or $9 million home. They ended up paying $85 million.”

2018 TOP 10:

1. $500 million
The One
Bel Air, California

6. $188 million
Billionaire
Bel Air, California

2. $250 Million
Chartwell
Bel Air, California

7. $175 million
Jule Pond
Southampton, New York

3. $250 million
220 Central Park South Penthouse

New York, New York

8. $150 million
Meadow Lane Oceanfront
Southampton, New York

4. $250 million
Mesa Vista Ranch
Pampa, Texas

9. $149 million
West Creek Ranch
Gateway, Colorado

5. $200 million
The Manor
Holmby Hills, California

10. $138.8 million
Gemini
Manalapan, Florida

 

Prices might be stratospheric, but what matters is often the same as it is for luxury buyers overall. “When they buy a house, they want to feel like they made a smart purchase, whether it’s a great buy or that they beat out somebody else. They want to make an intelligent purchase,” Gold explains.

 

The argument most often ventured by developers and brokers to justify heady prices is a comparison to the art world. Bruce Makowsky, developer of Billionaire — which at $188 million is No. 6 on our list — takes the analogy to the next level using mega-yachts as a measure. “If these guys are willing to pay hundreds of millions for a yacht that is a depreciating asset they use for four weeks out of the year, what would they be willing to spend for a land yacht?” he hypothesized.

 

Rayni Williams, also with Hilton & Hyland, is part of the team listing Billionaire. She says the land yacht comparison is appropriate. New mega spec homes are a complete package, taking the idea of turnkey to a new plane by including almost everything someone could want, and then some.

 

Billionaire is completely furnished, staffed and decked out with unparalleled amenities and features including more than 100 curated art installations, two stocked wine cellars, and a $30 million collection of cars in a custom display gallery along with a helicopter pad and one of very few residential theaters outfitted with Dolby Atmos.

 

“Spec homes are no longer developed with the intention of appealing to an entire market. With a specific luxury buyer in mind, developers are taking custom building to new heights with over-the-top features — and they’re in demand,” explains Jeff Hyland, president of Hilton & Hyland.

 

When owners of these homes come to Los Angeles, Williams says, “They want the ultimate entertaining home. They want to have parties for families and children alike. They want to have enough of the stage setting where they can have live bands…. They want that kind of space. They want a spa. If they want Botox, they don’t want to go to Beverly Hills to their doctor, they want their doctor to come to them.”

 

Days before this article went to press, a compound on Carbon Beach in Malibu sold for $110 million, setting a record for L.A. residential properties. The property wasn’t on the market — officially or unofficially — which in the ultra-world is not unusual. “When you have a highly qualified buyer, you tend to knock on doors, whether the house is for sale or not,” says Joyce Rey, executive director Coldwell Banker Global Luxury, whose sales over the years have established price benchmarks for the L.A. market. She says this recent sale is “a good indication of the strength of the luxury market in L.A.”

 

Another descriptor frequently applied to ultra prices is aspirational. Even though these properties do sell, eventual prices are often substantially less than the initial offering. Still, they set new benchmarks. In recent years, transactions shattering price thresholds include a $147 million East Hampton estate and Copper Beech, a $120 million waterfront property in Greenwich that sold in 2014. In L.A., the $100 million threshold was breached in 2016 with the sale of the former Playboy mansion.

 

“The sky is the limit. Once we hit the $100 million mark, we broke the glass ceiling — and we’re seeing home buyers comfortable with spending more than that,” says Rick Hilton, chairman and cofounder of Hilton & Hyland.

 

Continuing this year is a subtle geographic tilt toward California and Los Angeles. “People are showing a willingness to spend in the West. We’ve certainly got global wealth in New York. I think we’ve got a stronger market right now than they do in New York. Anyone who is making a lifestyle decision is going to be looking at Southern California,” says Wright.

 

Ultra properties built on speculation get the most media attention (who can resist writing about a candy wall or jellyfish room, one of the amenities of The One), but what sells depends on availability and the mix of buyers at a given time. “There happens to be a lot of spec homes out there at the moment. People are building these amazing houses, so they happen to be available. And they’re trading. These houses weren’t available in 2016 to the same degree,” says Gold.

 

Still, land and location convey the most value and the top 10 always reflect a mix of locations and property types. Gemini in Manalapan, Florida, extends from the ocean to the Intracoastal Waterway. Chartwell in Bel Air is a legendary estate with historical ties. Built in 1933 by architect Sumner Spaulding and restored by Henri Samuel, whose work includes estates owned by the Vanderbilts and the Rothschilds, Chartwell occupies 10.3 acres and is often described as the “the crown jewel of Bel Air.”

Views top the list of ultra attributes buyers consider most essential. Chartwell offers sweeping panoramas of the Pacific and downtown L.A., as do others including The One and Billionaire. 

In New York City, dynamic views are part of the value equation for ultra properties. This year, only one Manhattan property finds a place among the top. Occupying four floors in the Robert Stern-designed 220 Central Park South, the residence easily could be considered the Ultimate penthouse. The $250 million price is a record for Manhattan and few other residences have been as large.

 

Property sizes range from just over an acre to 65,000 acres on Mesa Vista ranch in the northeast corner of the Texas panhandles. Like many Ultimate properties over the years, this ranch has been a labor of love, husbanded over most of a lifetime. “When I began assembling the ranch 46 years ago, I initiated a multi-decade program to help the land heal and over time invested millions on wildlife management,” explains owner T. Boone Pickens. Improvements also included 20 lakes over the course of 20 miles. In addition to a 12,000-square-foot main lodge, the property includes a 33,000-square-foot lodge and several other houses, plus housing for staff. The chapel, a site for both weddings and funerals, is stunning, and a 6,000-foot runway and hangar facilitate getting there. The ranch is priced at $250 million and, according to Pickens, much of the proceeds from the sale will be directed to his foundation. The property is offered jointly by Hall and Hall, and Chas. S. Middleton and Son.

 

A 60-acre estate in Bridgehampton, once placed at the top of the first Ultimate list, and one-of-a-kind properties continue to be a Hamptons’ hallmark. In 2014, an 18-acre property in East Hampton sold for $147 million, setting a record for the U.S. Many of these properties offer what many consider an idyllic mix — classic estate homes and a substantial amount of land, including frontage on the ocean or a pond and the provenance. The setting for Meadow Lane in Southampton, listed by Harald Grant with Sotheby’s International, is considered a trophy location. It offers 360-degree views and extensive frontage on the Atlantic across three lots, as well as an additional bay-front lot.

 

Commissioned and owned by the Ford family, Jule Pond offers the largest ocean frontage in the Hamptons with nearly a quarter of a mile on the water. Listed at $175 million, it is the most expensive property for sale in the Hamptons and No. 7 on our list. A complete renovation in 2008 preserved many original features, including molded ceilings with traditional chandeliers, Italian marble fireplaces, French parquet floors and antique bathroom fixtures.

 

Referring to the mix of the top 10, Rey says, “I think it speaks to a variety of interests. Some people are attracted to land. Some people are attracted to architecture. Some are attracted to views.”

 

As always, the question hovering over the market remains what will sell next and what will be the next stratospheric price?

. . .

Where are they now? 
A look at what happened to the top of last year’s Ultimate Homes list.

2017

$250 million
Billionaire
Bel Air, California
2018

Price decreased
to $188 Million.
Now No. 6. 
$200 million
The Manor
Holmby Hills, California
No change.
Now No. 5.
$195 million
Gemini
Manalapan, Florida
Price decreased
to $138.8 Million.
Now No. 10.
$175 million
Great Island
Darien, Connecticut
Off the Market.
$145 million
La Dune
Southampton, New York
Off the Market.
$140 million
Briar Patch
East Hampton, New York
Off the Market.
$137 million
Il Palmetto
Palm Beach, Florida
Off the Market.
$129 million
Palazzo di Amore
Beverly Hills, California
No change.
Now No. 12.
$110 million
The Pinnacle Penthouse
New York, New York
No change.
Now No. 13 (tied).
$100 million
Murray Compound Estate
Southampton, New York
No change.
Now No. 15.
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Curiously Stunning Textiles Inspired by the Ocean

The Curious Crowd collection is brought to us by Ghislaine Viñas at HBF Textiles, and it brings the designer’s connection with water to life through aquatic influences.

Viñas was born in the Netherlands and raised in South Africa. Later she studied interior design at Philadelphia University and went on to establish a successful design firm in New York in 1999. With several design awards and nationally and internationally published projects, Viñas has had the opportunity to work with a range of products including wall coverings, rugs, and furniture. The Curious Crowd collection of textiles is specifically influenced by the ocean and its playful energy, especially colorful jellyfish and seas slugs. “My connection to water is deep and constant — I’ve always lived by the ocean, which is an important part of my childhood,” says Viñas. “The clownish attitude and outrageous patterns of the sea slug and the beauty of the undulating jellyfish inspired this collection. I’ve always been fascinated by eccentric personalities and colorful beings, the ones you want to hang out with at a really fun party.”

The six fabrics were crafted to perform and stun.

Madam Dottie is available in 10 pastel variations and is full of repetitious circular forms.

Sir Stripe-a-Lot was inspired by the tentacles of the Pacific jellyfish with fun stripes and comes in 11 different colors.

Mr. Dimple has a luscious surface and is available in 7 tones.

Ms. Quilty is an ultra-soft quilted knit and featured in 5 shades.

Sister Solid is soft and slightly bumpy and comes in 12 gorgeous shades.

Captain Bubble is available in 8 magnificent hues and made for heavy-duty use. The textured fabric was inspired by the bubbles on the tentacles of the Mediterranean jellyfish, according to HBF

HBF Textiles delves into the mystery of the ocean and the deep with the new collection of six, high-performance patterns. “Curious Crowd is widely applicable and unequivocally fun,” explains HBF Textiles VP of Design + Creative Direction, Mary Jo Miller. “With Ghislaine’s bold perspective and our focus on unique and textural constructions, Curious Crowd stands on its own with an eclectic inspirational story and vibrant color palette. We’re so proud that Ghislaine has created something fresh and different for the contract industry and are excited to see how designers interact with the Curious Crowd.”

Photos courtesy of HBF Textiles

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TV Producer Begins Global Expedition

TV Producer Rachael Jerahian plans to visit all 50 U.S. states along with every sovereign nation, and that is just the beginning.

Regardless of sex or financial status, Rachael Jerahian wants everyone to overcome their inhibitions and, “embrace exploration:” desire to tour the world and expand horizons without fear of being alone. Being alone is what initially gave Jerahian the strength to begin her travels, and she hasn’t looked back since. “Overcoming tragedy is something everyone faces,” said Jerahian. “Perhaps, it’s because to experience great highs, we have to know how to conquer terrifying lows.”

Acclaimed producer, Jerahian recently announced her intention to complete the first all-inclusive world travel expedition in history. She began her quest in June, and now plans to stop in all 50 U.S. states, travel to each of the 195 sovereign countries of the world, climb each of the seven continents’ highest peaks, and ski the last degree in both the North and South Poles, all while giving back to the many lives she encounters along her way.  

Jerahian, though no stranger to traveling, is embarking on this trip knowing it is to be the most significant one of her life thus far. After suffering the loss of both her parents to cancer by age 30, Jerahian now embraces the cliche to, “live life to the fullest,” and vows not to let life pass her by. Her path across the globe is her way of doing so. Yearning to be a reporter, Jerahian’s story begins in New York City, where she tried her hand in broadcast, until she finally fell in love with production behind the scenes. She now works as a prominent TV producer for multiple networks, including CNN, Food Network, Travel, Discovery, Viceland, PBS, Spike and A&E. After losing her mother to cancer in 2014, Jerahian and her sister planned a trip to clear their minds to Mexico. Jerahian caught the travel bug, returning to the states just to plan out a list of where to go next.

Her global expedition begins in the U.S., in which she plans to drive to all 50 U.S. states, and admits on her blog that this was easier planned than executed. “Soas I began the (daunting) process of mapping out the driving route of the lower 48 states, it quickly became apparent just how difficult this trip was going to be. I knew this would be A LOT of driving for one thing!” She will first head to Alaska, then to her hometown of Los Angeles, then the rest of the states starting in July 2018 and ending tentatively in February 2019. Traveling outside the country comes next, with the first stops being the Middle East and Africa for Jerahian. This leg of the journey is to start in early 2019, according to her blog. When Jerahian will tackle the seven summits and the North and South Pole are still to be decided.

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The Search is On for HGTV’s Ultimate House 2018

HGTV’s Ultimate House Hunt 2018 has teamed up with Luxury Portfolio International for the seventh consecutive year, kicking off the quest to find the ultimate luxury home in several categories, including waterfront homes, curb appeal, homes with history, and more.
Voters browse a list of some of the world’s most luxury homes and vote for their favorites, and then they are officially entered in a $10,000 sweepstakes. Each category features spectacular properties, and these three are just a few examples.

Amazing Kitchens
This kitchen is arguable the most important spot in the home, for gathering to share a meal and making memories cooking alongside loved ones. These state-of-the-art kitchens are nothing short of gourmet and stunning.

Mountain Views Kitchen in Avon, Colorado
$13,750,000

This six-bedroom home has unobstructed views of the mountains from its high-end kitchen.

Farmhouse Kitchen in Atlanta, Georgia
$2,675,000

A kitchen that combines modernity with rustic comfort, the exposed beams, vintage cabinetry and clean marble countertops make for a truly unique kitc

Waterfront Homes
Each property in this category showcases a beautiful waterfront retreat, from Sardinia to to Boca Raton. Some of the properties are:

Seaside Villa in Sardinia, Italy
Price Available Upon Request

The villa is secluded, tranquil, and utterly breathtaking, off of the Costa Smeralda.

Luxury Beach Home in Boca Raton, Florida
$11,500,000

This massive 10,780-square-foot mansion is move-in ready, surrounded by 202 feet of waterfront. 

Modern Masterpieces
These homes were designed without tradition in mind, from the architecture to the finishes.

River Views in Quebec, Canada
$1,245,626

This property provides panoramic views of the St. Lawrence River from all three floors.

Sustainability in Dallas, Texas
$3,500,000

Each element of this home was locally sourced, so homeowners can be sure the environmental impact of this home was minimal.

Photos courtesy of Luxury Portfolio International

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The Future of Luxxu Luxury Lighting

Luxxu, hitting the market of luxury lighting in 2015, is looking to bring unique Portuguese design to the global market. CEO of Luxxu, João Barros, discusses what is coming next for this brand and why this is a project of which he is proud.

Barros defines Luxxu as a luxury lighting brand, which later expanded into the luxury furniture market. “Today, the brand is separating the two concepts in two different brands, Luxxu Modern Lamps and Luxxu Home,” he said, a huge move for the company.

In a sea of luxury interior design brands, Luxxu is defined by its unique aesthetic. “Thanks to the timeless aesthetic that does not follow trends, the brand is gaining its place in the luxury furniture market,” said Barros.    

Though Luxxu is a very recent brand, it has several defined bestsellers, most coming from the Empire collection. There are several other projects that Barros is very proud Luxxu has completed, from designs in Victoria Secret’s Bali to Four Seasons Beverly Hills.

Luxxu also collaborated with well-known luxury brand Swarovski to incorporate its crystals into some designs. Teaming up with this established brand is great news to Barros. “This exclusive consumer can consider us a trustworthy brand,” he said, “This partnership has a lot of unexplored potential that we will explore for Luxxu Modern Lamps.”

Reaching 3 million euros in sales as of last year, Luxxu’s value is exceptionally high for a new brand. Barros attributes the success to the marketers, the large focus on target markets, and the available customization options for clients. “Hours spent studying of the best strategies to grow in the design world have helped us to bring our unique designs to such an exclusive target,” he said.

In the future, Barros predicts many new releases for both branches of the brand. “In 2020, I foresee that the brand will reach high values in sales very superior to those we hit last year,” Barros said. “I also see in the future of the brand, stores or showrooms fully decorated by Luxxu. The entire Luxxu team sees the brand with a strong position in the luxury market.”

 

Photos courtesy of Luxxu

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Fabulous Finds: Construction Underway on New Los Angeles Condos

Capturing the charm of Silver Lake, Vica is a unique mixed-use real estate offering that will be the first new condominium development in the Los Angeles neighborhood in 10 years.

 

Vica, meaning “the life,” was developed to complement the eclectic vibe of the neighborhood and the community, according to Justin Barth, principal of Los-Angeles based developer Barth Partners. Barth, alongside Ireland’s Barry Leddy Developments, aims to fulfill the housing demands of the community and to create a living experience that articulates the style and personality of Silver Lake.

 

Vica is prominently located close to Hollywood and Downtown, amidst some of the most spirited coffee shops and contemporary eateries in the area. Designed by Killefer Flammang Architects, the development will boast 31 exquisite residences, as well as five penthouses, which will each feature an interior staircase that leads up to a private rooftop terrace.

 

Designer Laura Derland and the Loraline Design team have also created interiors that strike the perfect balance between masculine and feminine and dark and light within the communal spaces and residences.

 

The development’s amenities include a meditation garden, state-of-the-art fitness studio, The Lounge at Vica, a pool and spa observation deck, and a 3,000-square-foot, ground-floor retail space with unmatched outdoor dining experiences near Sunset Boulevard. Vica’s versatility makes it a standout development for an assortment of buyers, from entrepreneurs and professionals to young singles or couples.

 

“People longing for more connectivity with one another and the world around them will find Vica unlike any other available new living opportunity within Los Angeles,” Barth affirms. — Kristen Ordonez

 

Photo courtesy of Vica

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Furniture for Savoring Every Moment of Summer

Extend the comfort of your home outside with Vondom — an avant-garde inspired furniture brand.

Look no further for the perfect outdoor furniture this summer. Vondom embodies quality, innovation, and drama in its designs, which explains the inspiring success of the company. Prestigious in its designs but also in its experience, this furniture appears at resorts such as the Oliva Nova Beach & Resort in Valencia, the Temptation Hotel in Cancun, and The Beach Club Kallis Visby in Sweden.

Whether at a resort, beach club, or in your backyard, Vondom takes the spotlight. The sleekness of each piece brings a sense of elegance to any commercial or residential space. Minimalists will love Vondom’s collections. The lines, fabrics, and colors all create a sense of peace that ensures total relaxation.

In these hot summer months, pool-goers, entertainers, and afternoon-nappers can now relish in the sun in ultimate comfort, with Vondom daybeds, sun chaises, and canopies. Modern, sleek, and quality-made, these products take lounging to the next level.

 

Ulm and Vela — designed by Ramon Esteve, Vondom’s artistic director —  are just two of the collections offered, but there are over 45 available. Both collections are designed with color-changing light features that make it easy to incorporate them into a variety of spaces. The crisp and neutral shades that Ulm and Vela use are softened by the warmth of light. When the pieces are illuminated from underneath it creates a mesmerizing place to rest, day or night.

Vondom’s outdoor furniture is perfect for stretching out to soak up the sun, taking a nap, or decompressing by the pool. With retractable sunroofs, adjustable positions, swivel mechanisms, and designs that ensure comfort, you won’t have to the flee the sun for the indoors.  

Photos courtesy of Xavi Gordo and Vondom

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Timbers Kiawah Ocean Club and Residences To Open in South Carolina

Located just 30 minutes south of Charleston, the Timbers Kiawah will be the first private residence club on Kiawah Island, South Carolina.

 

Developers unveiled the first model residence at this exclusive new property, which is slated to open in October. It will feature 21 residences in 3 oceanfront buildings, every room having a panoramic view of the Atlantic.

 

Each resident will be provided with full access to the club’s many luxury amenities, which will include a private clubhouse with a central lounge area, valet, temperature-controlled wine storage, kids play room and state-of-the-art fitness facility that will serve as the hub of the new resort. The private beach club will offer residents a luxurious oceanfront pool, bar/grill and beach services.

 

Kiawah Island itself boasts a long list of amenities that residents will be able to explore, including an inland waterway with access to the marina, which offers boating, paddle boarding, kayaking, crabbing and fishing, an optional membership to the Kiawah Island Club, offering private golf, tennis, fitness, dining, spa and sporting club, and wildlife viewing, including bottlenose dolphins, river otters, white-tailed deer and loggerhead sea turtles.

 

Residents will be 30 minutes from Downtown Charleston, minutes away from Freshfields Village, a boutique shopping and dining center, and 45 minutes from Charleston International Airport. Kiawah Island is also South Carolina’s prime location for sandy beach, a 10-mile long crescent, with 123 acres of parks and 30 miles of biking trails for those who love adventure.

 

The Ocean Club residences include 18 three-bedroom residences at approximately 2,200 sq. ft., starting at $475,000, and the three penthouse residences, at approximately 3,600 sq. ft., and start at $1,285,000. The architecture and design of the property is by Poss Architecture + Planning.

 

Kiawah Island is a prime travel spot today for those wishing to enjoy golf, luxury beaches and relaxation. Travel + Leisure named Kiawah Island the #2 Island in America in August of 2016.

Photos courtesy of Timbers Kiawah

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Making A Blanket Statement

Statement throw blankets are the perfect way to seasonally decorate, soften a space, and bring a personal touch into any room.

 

Is there anything quite as tempting as curling up on the couch with a soft blanket?

Throws are functional and don’t crowd a space as other bulky blankets might. With the right design, fabric, and color, throws are an easy way to spruce up your decor without committing to major design changes.
Ditch boring blankets for exciting prints and cozy materials. A thoughtfully placed throw can lighten a room for summer or bring a pop of color in the winter.

Stretching a few plush throws across any bed or couch can add layers and a decorative touch. Layering is a great way to mix and match designs and add complexity to your room. The additional warmth is an easy way to spruce up your everyday furniture. Pairing throw blankets with metal furniture or placing them against other sharp surfaces can create a contrast that will entice visitors to stay awhile.

Choosing different fabrics are another way to make a statement when selecting a new throw. Ultra soft or simple comfort can help set the atmosphere of a room.

 

Massimo Alba’s ‘Yes Yes Yes’ blanket and Coralie Miessen’s ‘Home’ blanket are fun ways to personalize your home.

 

And Oyuna offers a cashmere option known as the ‘Uno Throw’ that will encourage a lazy afternoon full of lounging. After relaxing, the ‘Uno Throw’ can be casually folded across bench seating to invite guests.

Photos courtesy of WallpaperSTORE*  store.wallpaper.com

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How To Weather The Decor Dilemmas of Modern Farmhouse

Photo by Bert Vanderveen, Verellen Furniture

Revamping past trends is hardly a new concept, but modernizing farmhouse decor can still be a challenge. Avoid cliches and break away from traditional choices that can make a space feel themed and overdone.
Focused designs call for a certain amount of balance, which is a great place to start when shopping for a specific space.

Weathered Works

Rustic and weathered pieces will be rightfully tempting. Not only do these looks add a cozy and comfortable feel to most rooms, but they’re inherently a large part of Farmhouse decor. The best way to avoid overdoing it with rustic and weathered styles is to pair them with their opposites.
Wood and stone look great with clean lines and smooth finishes. Soft fabrics and plush rugs can also be combined with natural components that will stand out among diverse materials.

Photo courtesy of Woodland Creek Furniture

Photo courtesy of Woodland Creek Furniture

Accents Not Props

Accents are the perfect opportunity to bring your room to life. A carefully chosen accent can be playful while unifying. A thoughtfully selected plant, antique sign, or a modern piece of art is an opportunity to personalize a space.
Overly obvious props will make a room feel staged. Repurposed mason jars are a thing of the past, but unique pictures of nature or wildlife are a smart way to tie in classic aspects without over-decorating.

A Touch of Nature

One or two natural elements can go a long way in Modern Farmhouse Decor. Choose a focal point to find inspiration and then build around it. Materials such as stone can be paired with modern touches to create a balanced look.
It’s easy for a modern look to take over, but polished surfaces and vibrant colors still have a place in Modern Farmhouse decor when they work together with other influences.

             Stone Forrest Natural Bathtub

Photo by Bert Vanderveen, Verellen Furniture

Neutral Not Boring

Neutral colors such as tan and gray urge accents to really pop. A textured, gray fabric will highlight greenery or the subtle reds in a brick wall. Neutral flooring and walls are another way to keep Farmhouse decor modern.
Painted wood floors or a rustic paint job over brick is key to sprucing up traditional farmhouse elements.

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