Pacific Union International, the West Coast’s leading luxury real estate brand and the eighth-largest real estate brokerage in the U.S., has announced its brand launch in the Los Angeles market. The move into Southern California marks Pacific Union’s largest expansion yet and unites a founding team of more than 900 real estate professionals from three of Los Angeles’ most powerful independent luxury brokerages — John Aaroe Group, Partners Trust, and Gibson International — under the Pacific Union International brand.
Nick Segal, former CEO and founder of Partners Trust, will lead Southern California as president of Pacific Union LA, overseeing 20 offices across the greater Los Angeles market.
“This dream team of 900 real estate professionals sharing core values and a commitment to teamwork, trust, and innovation will provide the absolute best client experience possible,” Segal says, “and we now all proudly share the same company name, Pacific Union International.”
Pacific Union International, the West Coast’s leading luxury real estate brand and the eighth-largest real estate brokerage in the U.S., has announced its brand launch in the Los Angeles market. The move into Southern California marks Pacific Union’s largest expansion yet and unites a founding team of more than 900 real estate professionals from three of Los Angeles’ most powerful independent luxury brokerages — John Aaroe Group, Partners Trust, and Gibson International — under the Pacific Union International brand.
Nick Segal, former CEO and founder of Partners Trust, will lead Southern California as president of Pacific Union LA, overseeing 20 offices across the greater Los Angeles market.
“This dream team of 900 real estate professionals sharing core values and a commitment to teamwork, trust, and innovation will provide the absolute best client experience possible,” Segal says, “and we now all proudly share the same company name, Pacific Union International.”
Pacific Union now has more than 1,700 real estate professionals across 51 offices throughout Northern and Southern California, projecting sales volume of $18 billion in 2018. In 2017, Pacific Union became the leading independent real estate brokerage in California, the result of two years of aggressive growth uniting five powerhouse firms, and it is now the top independent brokerage in Los Angeles. The brokerage’s Southern California markets include Beverly Hills, Malibu, Downtown, the Westside, Northeast LA, and the San Fernando and San Gabriel Valleys. Northern California markets include San Francisco, Marin, Contra Costa, Alameda, Napa, Sonoma counties, Silicon Valley and the Lake Tahoe region.
“Pacific Union’s launch in Los Angeles is a truly historic move that unites LA’s most esteemed and highest-producing real estate professionals under one name with best-in-class technology, marketing, data and research.” — Nick Segal
Mark A. McLaughlin (left) and Nick Segal (right)
“The fact that three firms with shared cultures also believed in our Vision 2020 will have an unprecedented impact on the Southern California real estate market.” — Mark A. McLaughlin
“In the fourth quarter of 2015, Pacific Union established its Vision 2020 to expand beyond the San Francisco Bay Area,” Pacific Union CEO Mark A. McLaughlin says. “Our offering in mergers and acquisitions is based on a shared value system, deep investments in technology, a core principle of managing to the top, and developing programs, tools and resources for our finest professionals. When top performers embrace those programs, tools and resources, our entire organization gets a lift.”
One of those unique resources is Pacific Union’s in-house Chief Economist Selma Hepp, a nationally recognized leader who delivers in-depth analyses of economic trends in real estate. Southern California real estate professionals have access to Hepp’s timely intelligence, which delivers powerful information for Los Angeles and Bay Area housing markets.
Collectively, Pacific Union’s real estate professionals in Los Angeles closed more than $6.8 billion in real estate sales in 2017 and hold citywide record sales, including the highest sale in Beverly Hills, the second-highest sale in history of Malibu’s Carbon Beach and the highest sale in La Canada Flintridge.
To initiate the brand’s introduction to the marketplace, Pacific Union launched a $1 million integrated multimedia campaign titled “Watch What We Do Next” in early January. PacificUnionla.com is also showcasing luxury real estate listings along with real-time market data by neighborhood and suggestive search.
Photos Courtesy of PacificUnionLA.com
The approaching Audi FIS Ski World Cup is partnering with Pacific Union International, Inc., receiving a significant sponsorship for the event that will be held on March 9-12, 2017 at Squaw Valley. As the leading real estate brokerage for Lake Tahoe’s most stunning residences, Pacific Union’s support in the community where its team lives and works is paramount.
“This is a rare opportunity to witness the best in sport in our own neighborhood,” Pacific Union CEO Mark A. McLaughlin says. “This elite competition is the return of World Cup ski racing to California after 19 years, and we are proud to support the superb athletes and volunteers who are making the extraordinary happen in Squaw Valley.”
Pacific Union is offering a limited number of top-tier tickets to the most exclusive guest venues — the VIP and Club level viewing areas at the base of the challenging Red Dog run — for sale to the brokerage’s clients for $450 and $1,400, respectively. The packages include two-day lift tickets, VIP amenities, parking privileges, exclusive hospitality, and private receptions, including access to lodging reservations in Squaw Valley.
On Friday, March 10 the highly anticipated competition includes Women’s Giant Slalom will occur and the Women’s Slalom on Saturday, March 11. Olympic champion, Mikaela Shiffrin, will be ripping up the terrain on the legendary Red Dog run, the site of the 1969 World Cup and the 1960 Winter Olympics.
Pacific Union is San Francisco Bay Area’s premier luxury real estate brand operating in nine regions. With more than 25 Bay Area offices and nearly 700 of the region’s top-performing real estate professionals, Pacific Union merged with Los Angeles-based brokerage John Aaroe Group in December 2016.
For tickets and more information go to skiworldcup.