Luxury on the Golf Course

Golf has always been considered an elitist sport, but when precious metals and exotic leathers are introduced, it’s a whole new game.

With its expensive equipment and country club heritage, golf has always been considered a luxury pursuit, even though aggressive youth programs and some hip touring professionals have begun eroding the sport’s buttoned-down image. Nonetheless, players with unlimited resources or a penchant for fantasy are fueling demand for some over-the-top golf equipment and accessories.

The venerable luxury brand of Tiffany & Co. creates some of golf’s most coveted trophies, including those of the PGA Championship and Arnold Palmer Invitational. It also produces an elegant sterling silver putter ($2,500), which is an ideal gift for any golfing enthusiast who likes to flash some bling on the greens. A more discreet way to glamorously accessorize one’s game is with the company’s sterling silver tee, which at $175 is a relatively inexpensive way to give a loved one a little blue box from Tiffany. Hopefully, it will not be lost on the course!

The Garia “Golf Car”

The most expensive regular-production golf clubs are the platinum-and-24-karat gold-accented Beres 5-Star series from Japanese manufacturer Honma. Veteran golf retailer Bill Stauff er of Las Vegas Golf & Tennis Superstore reports that a 14-club set with bag sells for about $65,000 and is popular with status-conscious Asian tourists who would pay more for these products back home. “There’s no question the quality is there,” states Stauffer, who insists Honma products are not simply for bragging rights. He explains the clubs are all made-to-order by seasoned craftsmen, which results in an eight-week wait for delivery. While the brand has traditionally been more popular with billionaire duff ers than PGA pros, superstar Justin Rose just inked a 10-year endorsement deal with Honma.

Transforming the clunky electric golf cart into a sophisticated driving machine is Garia, a Danish manufacturer whose top-of-the-line vehicle begins at $73,000. The Garia “Golf Car,” inspired by Mercedes-Benz, combines luxury, state-of-the-art technology and the true spirit of the game. For functionality, it features a scoreboard displayed on a touchscreen and handy tray for balls and tees, while comfort is ensured by the inclusion of that essential amenity on the golf course — a built-in refrigerator. And with an attainable speed of 43 miles per hour, albeit not recommended at stuffier country clubs, Garia has not overlooked performance. This aerodynamic Mercedes Benz-styled ride puts an end to the plastic buggy age and allows luxury golf enthusiasts to express themselves on the links.

Anders Lynge, designer and co-founder of Garia, explains the inspiration for the product was to take Mercedes-Benz design values onto the golf course, noting the iconic automotive brand has previously applied its sense of style to yachts and helicopters. All Garia golf cars are more than just your average golf cart,” insists Lynge, citing features like sports car-inspired double-wishbone suspension with disc brakes and an integrated instrument cluster. While it offers the functionality and simplicity of a golf cart, the designer maintains it drives more like an automobile.

“Buyers are wealthy individuals who need the car for golf and street usage inside their communities or on their properties,” says Lynge, who reports the car is street legal in both the EU and U.S. “Some are Mercedes collectors, some avid golfers who want the very best, others are athletes or entrepreneurs who have made it and now live in a golf community and want the best possible vehicle for driving and golfing,” says Lynge of his globally diverse clientele.

Par West Custom Golf Shoes is another brand that has gained traction among discriminating golfers. Paul Raddatz founded the business after making his first pair of shoes for PGA pro Payne Stewart — the game’s most flamboyant dresser in the ’80s and ’90s — from NFL football leather.

Currently, three of the top 10 ranked players on the Tour are wearing Par West shoes. The Wisconsin-based company custom-makes all shoes from a foot mold kit, taking into consideration clients’ sock preferences and habits on the course.

Honma Beres S-06 Driver

Sterling in Tangerine Ostrich

Reporting he has sold shoes with more than 5,000 distinct color and style combinations, Raddatz says many of his customers are simply unable to find shoes that fit in any pro shop. “Others are people who really want to look their best and care about quality,” he explains. Traditional styles are offered for conservative dressers, but for those more daring in their golf fashion, perhaps influenced by the PGA’s Rickie Fowler, Par West has plenty of eye-popping options to choose from.

Raddatz, a leather industry veteran, utilizes sharkskin, ostrich, American bison, crocodile, African elephant, and stingray for golf shoes, among other exotic leathers. He reports bold color choices like fuchsia, canary yellow or tangerine are surprisingly popular, and a pair of royal purple American alligator shoes is priced at $5,200. An avid golfer himself, Raddatz states, “I don’t care how much you spend on clubs or lessons. Stability on the ground is the basis for a good swing.” A large part of Par West’s business is corporate gifts, ideal for the Fortune 500 executive who fancies himself as the best dressed golfer at his club.

Some fashionable duffers may opt for a vintage Louis Vuitton golf bag, but among the most expensive currently available are ostrich, crocodile or carbon fiber bags from Barchi, handcrafted by Italian artisans. Customers should be prepared to spend more than $40,000 for these luxury bags, available in vibrant colors and accented with palladium hardware.

Considerably more modest but with plenty of cachet is Louis Vuitton’s golf kit clad in the design house’s signature Monogram canvas. The $850 item, which can be clipped to one’s golf bag or Garia cart, neatly holds three balls and four tees. Players with fancy accessories should probably consider membership at a country club that is equally selective, and the most expensive in America is Liberty National Golf Club in New Jersey, where the initiation fee is reportedly $500,000.

Riviera in Cognac Calf & Chocolate American Alligator

2018 Winners in Six Categories Announced at Private Dinner at Beverly Hills Home

Founded in Europe in 2010 by Jean-Christophe Chopin (architect of E-Trade Europe), the BORN Awards, which celebrate creative achievements across multiple categories of the design-led lifestyle, landed on American shores. The BORNS are the first U.S.-based regional competition recognizing work that strives to enhance people’s lives through aesthetics and functionality. All of the winners, both emerging and established men and women, invented something beautiful and carried their visions to society.
Operating in six countries, the BORN Awards are the premier platform for honoring and empowering artists while providing exposure to some of the world’s most influential retailers, brands and industry professionals. The winners from each region, now including the U.S., are invited to present their creations during an exclusive exhibition at Milan Design Week each year, and to participate in The BORN Conversations, an exclusive series of fireside chats held with renowned thought-leaders about the intersection of creativity and business. Once all of the regional winners are selected, they will go on to compete against one another in the global final held in London each year.
The theme of the 2018 competition is “Peerless,” which aims to elevate singular creations that combine functionality and aesthetics in one of six categories: Architecture, Technology, Home, Leisure, Sport and Mobility. Additionally, The BORN Awards partnered with two industry leaders to bestow special prizes – Tastemade, a global, digital food, home and travel network, will award the best in “Food + Design,” while Machinima, a leading gaming platform, will select the best in “Immersive Storytelling + Narrative Design In Gaming.”
 

The 2018 BORN Award Winners are:
Architecture & Design: Jacques Garcia and Sydell Group, NoMad Hotel, Los Angeles
Technology & Innovation: Scott Painter, CEO & Founder, Fair.com
Home: Noah Kaplan, Lena Sound Sculpture by LEON Speakers
Sports: RabbitsFoot Surfboard, Ryan Lovelace based on an original idea by Dan Malloy
Leisure: Ryan & Adam Goldston, Athletic Propulsion Labs
Mobility: Stuart Parr,, MV AUGUSTA
Tastemade Prize For Food + Design: Jeni Britton Bauer, Jeni’s Splendid Ice Creams
Machinima Prize For Immersive Storytelling + Narrative Design In Gaming:  Guerrilla Games, Horizon Zero Dawn

Photos courtesy of  EM50 Communications

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