Test Driving the Electric Future

Aston Martin is once again wowing drivers with two new vehicles that have all the pizazz and none of the pollution.

The luxury carmaker held its inaugural Electric Future event in late June to showcase two all-electric models — The Rapide E and Lagonda Vision Concept — at Aston Martin Mayfair in London.

Relaunched as the world’s first zero-emission luxury brand in 2018, Aston Martin’s Lagonda line aims to leverage the latest advances in electrification and autonomous driving technologies while maintaining “a unique niche in the market,” says Marek Reichman, chief creative officer at Aston Martin Lagonda. 

Aston Martin Lagonda Vision Concept. 

“We set ourselves an ambitious target to be the world’s first luxury electric brand,” he says. “[Lagonda] is for the high-end luxury customer who wants to explore and be autonomous while remaining mindful of the impact they are having on the enviro-ment. Lagonda will achieve this but it will also delight the people who get to enjoy its unique internal environment.”

Aston Martin Rapide E.

The Electric Future featured the Rapide E, the company’s first electric sports car, as well as the Lagonda Vision Concept, the latter of which first turned heads at the Geneva Motor Show in 2018. The sleek vehicle’s four-passenger interior doubles as a stylish space, with cashmere interiors and swiveling fronts seats. The Vision Concept is designed as a self-driving vehicle, and it’s expected to enter production around 2022.

Meanwhile, the Rapide E has already delighted drivers across Europe and Asia, making a flashy debut in Morocco and Shanghai in spring. With a design that was based on its V12 predecessor, the Rapide AMR, it’s no surprise that the Rapide E clocks in at a max of 155 mph — all on an 800-volt battery. 

The car boasts twin electric motors that produce 610PS and 950Nm of torque, allowing it to zip from 0 to 60 mph in less than four seconds, and can manage the jump from 50 to 70 mph in 1.5 seconds.

On the inside, the car’s digital gadgets include a sleek display for battery and energy information, and Aston has also developed a smartphone app to monitor the car’s battery life and parking spot, among other features.

According to John Caress, vehicle line director, the Rapide E drives a little more than 200 miles on battery power alone, which can then be recharged from 0 to 80 percent in just 35 minutes — so you’re back up and on the road in no time. It’s expected to enter production at the end of the year, with a limited run of 155 vehicles.

Aston Martin Rapide E interior. 

Aston Martin Rapide E charges at its electric port. 

“Rapide E is proof of Aston Martin’s commitment to its Second Century Plan. Having an electric powertrain is no longer just a vision for our company, it’s reality. We are producing fully electric vehicles which will form part of our future strategy that will culminate when the first Lagonda vehicle enters the market,” he says.

Pricing is not yet available for these models. Explore all Aston Martin vehicles at astonmartin.com.

All photos and featured photo courtesy of Aston Martin. 

As luxury brands like BMW and Bentley introduce electric cars, the eco-conscious car is making its way into the luxury sector.
By Alyssa Gautieri

Electric cars have long been ignored by car fanatics, who prefer traditional air-cooled engines for their powerful exhaust notes and rumble. However, high-end buyers are increasingly considering hybrid or plug-in vehicles as the trend toward sustainability skyrockets and more luxury electric cars are produced.

In recent years, car companies have failed to acknowledge that wealthy car buyers admire electric power, according to Bloomberg.

 

Additionally, a new generation of car buyers are entering the market as more millennials begin to purchase cars. At the annual Geneva Motor Show in March, Bentley Motors Ltd.’s new chairman and CEO Adrian Hallmark noted that young drivers care about sustainable and ethical transportation more than buyers have in the past, Bloomberg reports.

 

“If you look at millennials or the younger generation, there does seem to be more thoughtfulness about what kind of mark you leave on the planet — more so than a decade ago,” Brinley says, as reported by Bloomberg. “As we move forward in the luxury landscape, for this type of buyer, having one in your garage will be crucial.”

 

Also at the Geneva Motor Show, Bentley introduced the 2019 Bentley Bentayga hybrid luxury SUV, which is the brand’s first steps toward electrification and the world’s first luxury hybrid model. 

 

Merging effortless performance on the open road and silent, emission-free driving in the city, the new plug-in hybrid model will be the company’s most efficient model ever with CO2 emissions of 75 g/km.

BMW has also introduced the first-ever BMW i8 Roadster. The BMW i8 Roadster, which is virtually silent and has zero CO2 emissions, can cover up to 18 miles in purely electric driving.

 

Combining locally emission-free mobility and high-caliber performance, the Roadster is among the first fully viable, high-performance plug-in hybrid electric cars, according to Bloomberg.

 

Bentley and BMW are only two of the many prestigious car brands that are now producing electric, energy-efficient cars. As a generation of young people continue to prioritize green efforts, the electric car may begin to dominate the luxury sector within the next 10 years.   

Photos courtesy of BMW and Bently

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