Dazzling Diamonds

Vanleles Diamonds — focused on producing jewelry sourced from ethical mining — is the first-ever female-owned African fine jewelry brand.

Living and working all around the world has allowed Vania Leles to develop an edge in her work, drawing from her experiences to shape Vanleles Diamonds into a global luxury brand. “Growing up, I studied in between Guinea-Bissau and Portugal, returning to Africa during breaks to travel around the continent with my family,” Leles says. “Upon graduating from NOVA University Lisbon, I moved to London to learn English and became a social worker. I changed careers after being discovered by a modeling scout, and lived and worked as a model in Paris and New York for a few years.”

Leles’ ties to her African heritage are evident in her designs. “Then came that fateful day when I decided to join the jewelry world,” Leles says. “All these events and influences are reflected in details of the Vanleles collection. Some people expect my jewelry to be tribal or ethnic, but it is a combination of my memories of Africa and my experiences traveling throughout the world and living in Europe.”

Leles is no stranger to the world of luxury. While working as a model, she was inspired by the fine jewelry on set, and connected this to her home in Africa. “Around 2003, I was modeling on a shoot with fine jewelry when someone on the set told me that all precious and many semiprecious stones can be found in Africa,” Leles explains. “Intrigued, as I am from the West African nation of Guinea-Bissau, I did some research. I discovered that at that time, there were no African haute-jewelry designers working with these materials native to their continents.”

With this in mind, Leles set out to begin her own company. “This was enough for me to decide that I would establish the world’s first female-founded African high jewelry house,” Leles says. 

Leles’ breakout into the world of jewelry was not immediate. “When I told my mother about my plans, she suggested I get 10 years of experience before launching my own company,” Leles reflects. “This seemed like a long time, but I agreed, quitting modeling and enrolling in classes on gems, design and business at the Gemological Institute of America.”

Leles then traveled to New York City, learning and graduating from the Gemological Institute of America. Heeding her mother’s advice, Leles spent over a decade working and learning from world-renowned fine jewelry brands GRAFF, De Beers and Sotheby’s. To launch the jewelry business she had dreamed about since her modeling days, London’s New Bond Street, the heart of the international fine jewelry world, was a clear-cut choice for the location of Vanleles Diamonds flagship atelier. “I came here over 20 years ago to learn English and never went back.”

Vanleles Diamonds offers a variety of jewelry styles, including rings, earrings, necklaces, and bracelets, each crafted by skilled jewelry makers. Leles explained that her goal is to allow the wearers of her jewelry pieces to feel “empowered, happy, and with a knowledge that we created their jewelry in the most transparent and ethical way possible.”

The Nile Yellow Gold and Diamonds Fringe Earrings.

Enchanted Garden Titanium Paraiba Flower Earrings.

According to Vanleles Diamonds’ website, its “unparalleled belief in responsible mining” and commitment to the ethical sourcing of gemstones and precious metals has brought a new direction to the world of fine jewelry, one that is based in purposeful luxury and beauty.

“For my collections, and depending on which gems I need, I will mainly source them in Africa; Zambian for emeralds, Mozambique for rubies, tourmalines of all colors, Namibia for diamonds and Madagascar for pink and other multi-color sapphires,” Leles explained. “Most recently, Nigeria for blue sapphires. When I can, I travel to these locations personally to buy my gems, other times we work with suppliers that adhere to human rights policies and have strong corporate social responsibility.”

Vanleles Diamonds’ strong commitment to responsible mining and the African community is evident in its philanthropies, mainly the Malaika Foundation, a charity that seeks to empower Congolese girls and their communities through education and health programs.

“The funds we give go straight into these communities that so desperately need them, and in a very fast manner,” Leles says. “For Malaika, for instance, they only have one employee outside Congo, and no real estate rent, so the money is really going into the community and not to pay high salaries and rents in the West. We sponsor girls, and I can see tangible results directly. We chose charities that are small and the employees are on the ground.”

For an especially unique piece, Vanleles Diamonds offers bespoke consultations for custom made, handcrafted jewels. “The design process always starts with the client’s wishes.” Leles says. “During our meeting, I am able to capture their true desire, understand their lifestyle and then we embark on a unique journey to create something exceptional that will last generations to come.”

Finding friendship in diamonds allows Leles to focus on the most important things in her life — her family and business. “[I have] freedom of creations, where to source, how to send my message and freedom for being a mother of young children, I can work when I put them to bed and not miss many matches and activities,” Leles says. “But I certainly work longer and harder!”