Modern waterfront luxury home with marble facade, glass walls, rooftop terraces, and palm trees at sunset.

Why Your Luxury Listing May Be “Lingering” and How to Revive It

Times are changing, and even the luxury real estate market isn’t immune. Listings that once moved quickly are now sitting longer than expected. If you’ve marketed the home, hosted showings, and adjusted the price—only to see little traction—you’re not alone.

At Unique Homes, we partner with agents navigating this shift and finding creative ways to get standout properties sold. Here’s why listings stall in today’s market—and how to get them moving again.

What Causes a Luxury Listing to "Linger"

Overpricing: Today’s luxury buyers are data-savvy and quick to skip overpriced homes that don’t align with market value.
Poor Presentation: Low-quality photos or bland staging can cause even the most stunning homes to blend into the background.
Weak Marketing: Relying solely on the MLS limits exposure and fails to generate buzz among the right buyer audience.
Limited Reach: Luxury buyers often come from out of town—or even overseas—and won’t see the listing without targeted, strategic distribution.

"Lingering" Listings Can Put Your Client Relationship at Risk

In a competitive market, perception is everything. When a listing sits too long, it can appear to the seller that their agent’s strategy isn’t working. That opens the door for other agents to step in and suggest they could do better. Whether through direct outreach, subtle suggestions, or aggressive pitches, lingering listings can become a target for poaching.

Even if you’ve done everything right, a lack of visibility can create the impression that nothing is happening. Keeping your listing in front of motivated buyers isn’t just about boosting engagement. It’s about protecting your client relationship and reputation.

Modern luxury home exterior at sunset with large windows, illuminated entryway, and manicured landscaping.

Bright modern dining room with round table set for eight, floor-to-ceiling windows, and a view of a backyard pool and patio.

How to Revive a "Lingering" Listing

If a property is starting to stall, it’s not too late to turn things around. Here’s how to refresh your strategy and reignite buyer interest.

Rebrand the Property

Reframe how the home is positioned by leading with lifestyle over features. Is it a wellness retreat, a modern entertainer’s dream, or a private waterfront escape? Focus on how the buyer will live, not just what they’ll own.

Upgrade the Visuals

Now is the time to invest in standout photography, drone footage, video walk-throughs, or virtual staging. Strong visuals attract serious buyers and help your listing stand out in crowded feeds.

Expand Your Reach with Unique Homes

This is where we can help. Unique Homes is built to showcase high-end real estate to a qualified, global audience. We give agents access to the kind of reach and presentation that luxury buyers expect.

We offer:

Custom Elite Agent Profiles on our website to elevate your personal brand
Strategic Social Media Promotion to reach high-intent, luxury buyers
Tailored Blog Posts and Email Campaigns that spotlight your listings and expertise
Advanced Digital Marketing Services including SEO, SEM, display advertising, and lead generation
National Magazine Placement in Unique Homes — seen by readers worldwide
Customizable Branded Magazines designed to showcase your listings and business
Print Marketing Materials to support your offline strategy

Leverage Our Top Listings Campaigns

Our monthly curated features give homes new visibility and momentum. With the right exposure and context, even a slow-moving property can become a top-performing listing.

Final Thoughts

Just because a listing lingers doesn’t mean it’s lost. With a strategic refresh, broader exposure, and the right platform, you can reignite interest and strengthen your relationship with the seller. If you’re ready to reposition and relaunch, we’re here to help.

Contact us today to create a custom promotion plan that puts your listing in front of qualified, motivated buyers.

Email us at info@uniquehomes.com to get started.

July 25, 2025 Leave a comment

Derby Elegance Meets Waterfront Rarity

with:Unique Homes Staff

The Spectacular Affair at 102 Anna Lake Lane offered at 8.6 million

It was a scene worthy of elegance and cinematic dreams: the refined glamour of the Kentucky Derby meets the romance of a European lakeside estate. At the heart of it all—Ferraris, Rolls-Royces, couture hats, and mint juleps—stood one of North Carolina’s most exceptional homes: 102 Anna Lake Lane in Cary.

This private estate provided the perfect setting for a spectacular Derby celebration, hosted by The Yascone Group listing agents, Joy Yascone and Faith Hope Yascone of Berkshire Hathaway York Simpson Underwood. The Yascone Group in partnership with Rolls-Royce of Raleigh, created this unique and magical event. The event was elevated by exquisite floral artistry from Bowerbird Flowers & Apothecary and a top-shelf bar curated by the award-winning Weldon Mills Distillery—proudly rated the number one distillery in North Carolina, and Unique Homes Magazine as media partner.

Yet the true star of the evening was the home itself. With sweeping lakefront views and a rare, grandfathered-in position just steps from the water’s edge, 102 Anna Lake Lane is a masterpiece of engineering and timeless design. No other home in the Triangle can be built this close to a private lake, securing its place as a true legacy property.

Spanning nearly 10,000 square feet and resting on just under eight acres of tranquil, waterfront land, the estate offers serenity and sophistication—just a short stroll from premier shopping and dining.

Now offered at $8.6 million, 102 Anna Lake Lane is the highest-priced residential listing in the Triangle, a bold testament to its rarity, scale, and architectural significance. The ultimate unique one-of-a-kind property of distinction.

June 11, 2025 Leave a comment

What Luxury Real Estate Agents Can Learn from a New AI-Powered Yoga Marketing Tool: CHALK SMAKO

with:Unique Homes Staff

Unique Home Media's parent company, Chalk Digital's new AI-Powered Yoga Marketing Tool: CHALK SMAKO is bringing a fresh twist to DIY marketing with the launch of their new mobile app.

Designed specifically for Japan’s booming yoga and wellness market, this sleek, do-it-yourself advertising tool empowers yoga instructors to promote classes and grow their businesses — no graphic designer, marketing degree, or major ad budget required.

So, what exactly is CHALK SMAKO?

It’s a first-of-its-kind AI-powered DIY ad platform that was specifically designed for yoga instructors.

However, CHALK SMAKO isn’t just another tech app. It’s a generative AI-driven platform that creates, places, and optimizes digital advertisements for yoga instructors in real time. With just a few taps, instructors can whip up high-performing banner or video ads, select where those ads should appear, and reach nearby consumers. And they can accomplish it all from their smartphones.

No technical skills? No problem. The app’s interface guides users through the ad creation process, offering templates inspired by proven high-conversion layouts developed over a decade of data and billions of ad impressions. The result? Marketing that actually works.

Designed for Japan’s Yoga Boom

Japan’s yoga and wellness scene is on fire, with an estimated 10% compound annual growth rate and over 30,000 private instructors seeking ways to stand out. CHALK SMAKO meets that demand with precision targeting tools that allow users to draw their service areas on a map, focus on a radius around their studio, or even target event locations.

And because it’s localized and mobile-first, it’s tailor-made for users who are juggling busy schedules and tight budgets. Simply upload a short video or choose from attractive static layouts, and CHALK SMAKO creates optimized ads ready to go live in minutes.

Built-in Creativity, Backed by AI

The platform leverages a chat-based AI assistant to help users brainstorm and shape their message. Whether it’s a student recruitment campaign, a pop-up yoga event, or a special holiday workshop, instructors can generate polished ads with ease.

What This Means for Real Estate Agents

While CHALK SMAKO’s first release focuses on the yoga and wellness industry, its underlying technology has huge potential for real estate agents and other busy professionals. Imagine a real estate agent being able to launch geo-targeted video ads to promote open houses, showcase property walk-throughs, or highlight new listings, right from their phone and live within minutes. No need to develop video skills or to add marketing coordinator to your resume.

As the platform expands, AI-generated content could help agents connect with the right buyers at the right time, making every ad dollar go further. Stay tuned for more updates!

May 19, 2025 Leave a comment

How Luxury Real Estate Agents Sell a Lifestyle, Not Just a Listing

with:Unique Homes Staff

From cinematic visuals to global exposure, elite agents like Kim Stevens talks how real estate agents sell a lifestly.

In the high-touch world of luxury real estate, there are nuances at play that can make or break a deal before a home even hits the market. High-end property and homes are much more than a place to hang your hat at the end of the day — they’re an investment, a commitment, and a lifestyle choice. So when a multi-million dollar stunner enters the scene, a sale demands more than a sign in the yard or a simple online listing.

Luxury agents know that a price tag that turns heads is all about a curated strategy that tells a story, builds desire, and reaches the right audience with precision. And every piece of the marketing plan must work in harmony. We spoke to top-tier agent Kim Stevens, broker and chief visionary of Berkshire Hathaway HomeServices Pocono Real Estate, to ask about marketing strategies and her personal experience when working with listings at this level.

Photo Strategies

A luxury campaign involves several components: professional photography, videography, staging and presentation, compelling storytelling, a strong social media presence, broad exposure, and building trust between agents and buyers. For Stevens, the way real estate agents sell a lifestyle begins with the visuals. “The photo strategy is crucial,” she explains. “That’s the first step. Drone shots, aerial views, wide angles — everything needs to make visual sense. The order of the photos has to tell a story, just like walking through the house. What do you see when you enter? What comes next? It should all connect logically.”

Today’s buyers expect an immersive experience, whether through a screen or on the page. That experience starts with photography and videography that capture scale, craftsmanship, and lifestyle. From cinematic walk-throughs to sweeping aerial shots, high-end visuals are essential. Then comes staging, turning a house into an aspirational home with a deeper narrative.

Implementing Print Marketing

When it comes to print, every inch counts, and appearing in Prestige magazine has become a vital part of Stevens’ marketing playbook. Since joining the Berkshire Hathaway HomeServices brand in 2018, she and her team has frequently leveraged the magazine to position her listings, and her brand, at the forefront of the luxury market.

“You have limited space in print, so you need to choose photos that really wow people,” Stevens says. “It’s not just about what you say — it’s where your ad appears, how it’s positioned, and who’s seeing it.” The quality of a magazine carries some weight and helps agents stand out as luxury leaders.

It all began with a one-of-a-kind equestrian property, Stevens recalls one of her first dealings with Prestige. “We named it ‘mini Yellowstone.’ It wasn’t very big but it was really beautifully situated — with a huge indoor horse arena and beautiful modern design.”

That was five or six years ago. Since then, Prestige has remained a crucial part of Stevens’ strategy. She emphasizes that marketing begins with staging and continues through the narrative. “Seller insights are a really important component. We always begin with a really beautiful questionnaire, and ask the homeowners about their specific experience living there. They know the house, the nuances, and we take that very seriously. Then we weave those insights into a compelling story about the home.”

Global Exposure

Stevens also highlights the importance of working with a global brand and the range and reach that makes a difference. “Something from Allan Dalton that he said, is that someone could be having breakfast in Brussels and be seeing your home,” she says, speaking to the brand’s international scope.

In luxury, details matter — and that includes the magazine itself. “The quality of the magazine itself speaks volumes,” Stevens notes. “It feels substantial, like opening a new Apple product. That weight, that size — it all adds to the experience.”

One memorable listing Stevens calls “the rustic castle on the hill” made a striking appearance in Prestige. Perched at the top of a winding drive, the home appeared on page 19 of a recent issue. As she describes, “You arrive by way of a steep driveway and as you crest the hill, this stone castle appears.” The magazine helped capture that magic and bring it to life.

In today’s digital-first world, the tactile quality of print might seem secondary. But for Stevens, Prestige isn’t just a tool — it’s a brand-defining piece of the puzzle. And in luxury real estate, that distinction makes all the difference.

Marketing Elements to Consider

Compelling copywriting brings a home’s personality to life by evoking emotion and describing experiences, not just square footage and the number of rooms.
Targeted digital advertising ensures listings reach affluent, often international buyers through geo-targeting tools. This gets a home in front of the right eyes.
Social media presence enhances brand credibility and draws in aspirational viewers as well as an expanded global audience.
Prestigious print outlets such as Prestige or Unique Homes add tactile value and elevate the listing’s perception.
International reach matters, buyers may be thousands of miles away, so syndicating listings globally is essential.
Personal branding positions agents as trusted advisors, selected not just for listings, but for the white-glove, expert experience they deliver.

Strategic Approaches to Luxury Marketing

In the spring issue of Unique Homes magazine, award-winning journalist Camilla McLaughlin explored the intricacies of high-end marketing in “Behind the Biggest Deals,” as well as how real estate agents sell a lifestyle.

Among those interviewed was Bob Hurwitz, founder and CEO of Hurwitz James Co., known for record-breaking sales. With over $3 billion in luxury listings across 13 countries, Hurwitz emphasized the importance of a layered, global approach. “Most significant is creating a multifaceted marketing campaign and strategy designed to bring the property to the attention of potential buyers globally and proactively.”

One sale involved a 600-acre oceanfront resort community in the Bahamas, including a 20,000-square-foot beachfront estate, which sold for $55 million. Another was a Parisian penthouse that closed at €45 million. For Hurwitz, the key isn’t just the sale—it’s showing that the price reflects the value, even if market analysis might suggest otherwise.

Marketing efforts often start before a home is even built. Nick Malinosky, founding partner of The Exclusive Group at Douglas Elliman, shared his approach to marketing the most expensive home currently for sale: 1960 S Ocean Boulevard in Manalapan, Florida, listed for $285 million. “The marketing strategy has been highly targeted, leveraging a mix of private showings, exclusive international outreach, and digital campaigns tailored to ultra-high-net-worth individuals,” he explains. “Showcasing the lifestyle and unique dual-waterfront setting has been a key focus.”

May 1, 2025 Leave a comment

Market Outlook: Looking Ahead in Luxury

with:Camilla McLaughlin

Looking back, 2024 was a year of small improvements followed by equally incremental reversals. Looking ahead in luxury, it will remain the most vibrant part of real estate while the overall market gradually improves.

Not quite the long-awaited recovery that everyone has been longing for, 2024 was a year of ups and downs for real estate. “Some of the ‘wild cards’ are behind us,” says Michael Altneu, vice president of Coldwell Banker Global Luxury. “Rates have started to decline incrementally, some industry rule changes have been implemented, and we are no longer in the midst of a high-profile election cycle.” While the industry saw modest increases in inventory, that did not necessarily translate into transactions, making for a year of triumphs and challenges that continue to play out.

Homes Sales

Sales for 2024 will clock in at 4.02 million, approximately 2% below 2023 and well under the historical average of 5.28 million. “2024 has been a very difficult year on many fronts,” says Lawrence Yun, chief economist at the National Association of Realtors (NAR). “We did not get the home sales recovery this year after an awful 2023.”

Yet, by year-end, positive indicators emerged, potentially laying the groundwork for a turnaround in 2025. “While there is still some uncertainty surrounding the macro economy and housing at large, luxury real estate continues to be incredibly attractive for affluent buyers seeking advantages from both a lifestyle and investment standpoint,” adds Altneu. Existing home sales grew 3.4% in October, the first year-over-year gain since July 2021, followed by a 4.8% increase in November, the strongest year-over-year increase since June 2021.

Momentum is building when it comes to home sales, according to Yun. “More buyers have entered the market as the economy continues to add jobs, housing inventory grows compared to a year ago, and consumers get used to a new normal of mortgage rates between 6% and 7%.”

While growth encompasses the entire real estate market, Altneu says, “it is also indicative of transaction trends we’re seeing in the luxury space, which we hope to continue in the first half of 2025.” The number of single-family luxury homes sold in November 2024, according to the Institute for Luxury Home Marketing (ILHM), increased by 22.5%, while attached homes saw a 7.7% rise. The inventory of homes for sale is expected to increase by an additional 11% in 2025.

ILHM data shows that overall sales at $900,000 and above increased by 22.5% year over year in November. Compared to November 2023, new listings were up by 8.3% for single-family and 7% for attached properties, reflecting an increased confidence among sellers.

Expectations

Anticipation and hope that the second half of 2024 would bring lower rates was much delayed, indicating that the lower end of the market may continue to struggle in the coming months. “The lock-in effect that’s hampered inventory for three years just keeps rolling right into 2025, particularly at the lower tiers of the housing market,” Marci Rossell, chief economist for Leading RE and Luxury Portfolio, explains.

Have It All

Over 44% of Coldwell Banker Global Luxury agents report increased demand among the most affluent buyers for “have-it-all” properties — impeccably presented, move-in ready, or new-construction homes with attractive pricing. Another option for buyers who want it all is branded residences. Top choices that continue to dominate the resort landscape are residences that are tied to major hospitality, fashion, or automobile icons.

“Our expectation at the beginning of 2024 that affluent buyers would eventually adapt to higher interest rates and prices is becoming a reality,” says Altneu. There is still a large homeowner population with little incentive to sell, those with low rates, and those wishing to avoid paying capital gains taxes.

Just under half of luxury buyers this year paid with cash. Still, experts such as Ron Shuffield, president and CEO of Berkshire Hathaway HomeServices EWM Realty in Miami, say even for the affluent, rates play into buying plans since buying power can be reduced (or increased) significantly.

©ISTOCKPHOTO.COM/SZEPY

Consumers in the luxury market are increasingly turning to AI technology to find their dream homes, transforming the home-buying process. By streamlining searches and personalizing options, AI is ushering in a new era of innovation in real estate.

Rates and Growing Markets

“We are predicting steady growth in 2025 in markets throughout the world, with continuing high demand in the most prestigious luxury markets,” observes Meghan Barry, president of LuxuryRealEstate.com. In the U.S., interest rates are expected to remain relatively stable, with a possible slight decrease, while limited inventory will keep driving competitive prices. “Many real estate consumers will have adjusted their expectations by 2025, and the ‘why now’ conversations with buyers and sellers will be less of a challenge for those in the industry,” says Barry.

Expectations are that mortgage rates will hover in the 6% range in 2025, which Yun believes will be the new normal. Yun also forecasts a 9% increase in home sales for 2025 and 13% in 2026.

Curves Ahead

Significant changes are on the horizon, not because of commission rulings but as a result of artificial intelligence (AI). Few areas of real estate and homes will be immune to the influence of AI. “It will be like going from kindergarten to fifth grade,” says Kevin Hawkins, editor of Real AI. From security to renovation to interiors and design, AI will enhance and also streamline. By unlocking data from photos, AI will empower home searches, allowing buyers to continually fine-tune their vision and then find homes to match that vision. And rather than taking over an agent’s function, Hawkins says AI will elevate what they bring to the buying process.

“It’s encouraging to see contract signings increasing in all major regions of the country,” Yun says. “More notable gains from a year ago occurred in the expensive regions of the Northeast and West. The recordhigh stock market is providing a boost for upper-end home buyers.” Miami-Fort Lauderdale is projected to be a 2025 hot market only eclipsed nationally by Colorado Springs. “I am very encouraged by 2025,” says Shuffield, noting slow sales over the last three years, with 2024 charting the fewest residential transactions in Miami-Dade in the last 15 years. “That’s getting ready to change,” he says. “We are anticipating that 2025 will be a much stronger year in number of sales. But we don’t forsee a spike in prices. Prices will probably be steady and stable.”

South Point Park, Miami Beach, Florida, USA

ISTOCKPHOTO.COM/GEORGECOTAYO

Demographic Plays

“The profile of the luxury home buyer has evolved in recent years, with several new generational groups emerging as key drivers,” says Anton. “Millennial and younger Generation X consumers are becoming more prominent within the market, particularly as they inherit wealth and capitalize on successful investments across artificial intelligence and cryptocurrency ventures.”

Post Election

Political activity typically translates to movement in the real estate market, particularly the high-end, and this year has been no exception. Stephanie Anton, president of Corcoran Affiliates, says, “Just this past month following the presidential election, we’ve observed a significant increase in luxury buyer activity within Corcoran markets where inventory is stable.”

Currently, financial markets are anticipating economic growth under the Trump administration, which Realtor.com economists believe will boost incomes. The surprise factor will be how other policies affect the price of goods and services and whether anticipated tax cuts occur.

Other potential policy changes under the new administration could have mixed results, according to Realtor.com economists. Initiatives to make Federal land available for home building and potential streamlining of regulations could boost the supply of homes. At the same time, tariffs and new policies could constrain home construction and renovation efforts.

The luxury market has been real estate’s bright spot, according to Rossell, who sees the market as bifurcated with wealthy individuals benefiting from stock market gains and corporate tax cuts. “I think luxury does really well in this environment because for the high-net-worth buyer, their stocks are exploding, and the wealth effect is powerful.”

On the Horizon for Design

Few rituals provide a better snapshot of the consumer mindset than color forecasts. Following Pantone’s precedent, manufacturers of all stripes, from paint to exterior cladding to wallpaper, now offer similar insights on color and designs. Tapping into a growing desire for comfort and subtle elegance, Pantone looks to Mocha Mousse as the Color of the Year. This rich, warming mid-tone evokes the comfort derived from coffee and chocolate and expresses a global mood and attitude. In luxury, browns are taking center stage, a penchant designers see extending into furnishings, particularly a preference for wood. Optimal design today combines vintage pieces with comfortable textures and modern accents. Wood sideboards and credenzas are expected to make a comeback. “The same is happening in architecture, where even the more austere practitioners have embraced organic materials and ‘warm minimalism.’”

Expected Additions

2025’s hot button? Cold plunge pools and cold treatments for wellness. Adoption of these features surged in 2024, and it seems cold therapies have become integral to wellness. Also cropping up on wishlists are wet rooms favored by architects, designers, and consumers. Built around a curbless shower and a tub, these glass enclosures conserve square footage while also creating an indulgent master bath. Where money is no object, 1st Dibbs says closets with extra space and storage are the top additional rooms that designers will recommend to clients. Recommendations for guest suites follow close behind. Also on the rise is an interest in scullery and outdoor kitchens, which are part of the continued appeal of athome entertaining. Kitchens are predicted to be the most requested renovation per 1st Dibbs annual designer survey, with 61% of homeowners seeking updates. Living rooms follow at 51%.

April 2, 2025 Leave a comment

Lavish Victorian Mansion Goes to Auction

with:Unique Homes Staff

1560 N Race Street Unit# 3 Denver, Colorado 80206

AUCTION – Selling to the highest bidder regardless of price – no minimums, no reserves – February 6th

Grab your chance to bid, buy, and own this spectacular 2-story penthouse in one of Denver’s historic Victorian mansions!

Step into this Victorian penthouse where the past and present dance in harmony in this historic condo nestled in the vibrant heart of Denver’s City Park West. This is not just a home; it’s a dialogue with history, lovingly restored and lavishly updated for today’s connoisseur of life’s finer things.

A 5-year masterful re-development project that culminated in 2020 gave this mansion a complete exterior and interior overhaul and expansion to create 3 state-of-the-art and one-of-a-kind condos.

Victorian Penthouse Property Highlights

A Glimpse Into History: Walk through the door and enter this 1893 mansion, where every corner tells a story. The exterior boasts Victorian charm with its detailed stonework and arched windows, while inside, you have an updated modern luxury feel.

Design that Transcends Time: Imagine the fusion of old-world charm with modern style. Welcome your guests through the elegant spiral staircase ascent up the turret, or through the elevator off the back of the mansion. Each room in this condo has been curated to offer a luxurious yet cozy retreat.

A Chef’s Dream Kitchen: Here, cooking is an art form. With top-tier appliances, a grand island, and cabinetry that whispers sophistication, this kitchen is where memories are made.

Your Own Oasis: This is only unit in the mansion with a second story, which is also awash in sunlight and offers the perfect spaces for family gathering, a guest room, an artist’s studio, or home office.

Space to Live, Love, and Entertain: Spread across 2,596 square feet, this home offers spaces that breathe. From the light-drenched living room with its cozy fireplace to the spacious dining area perfect for hosting your next dinner party.

Bedrooms That Pamper: Each of the three bedrooms is a sanctuary, with the master suite boasting a walk-in closet, and an opulent bathroom where luxury meets functionality.

Step out onto your private balcony, a secluded spot for reflection or celebration, connecting you with the outdoors without leaving home.

Modern Twists on a Classic Victorian Penthouse

Smart Living: With smart home technology, your life simplifies – control your environment with a touch or a voice command.

Climate Perfection: With radiant in floor heat throughout and forced air you will keep your home warm in the winter and cool in the summer.

Parking with Peace of Mind: One reserved parking spot in the detached parking garage, along with ample private storage (located in the basement)

Safety First: Advanced fire safety systems ensure your peace of mind is as much a part of the home as its historical charm.

Location, Location, Location

Nestled atop one of Denver’s famous and historic William Lang mansions on what was once known as Silver Baron Row. Now which is the cultural hub of City Park West, walkable to countless shops and restaurants and steps away from the green expanses of City Park, cultural landmarks like the Denver Zoo, and minutes to downtown. Schools here are top-notch, making it ideal for families or anyone who loves the blend of culture and community.

Seal Your Place in History

Don’t just view this condo; experience it. Join us for a private showing or at one of our open-house events. This auction isn’t just about buying property; it’s about claiming a piece of Denver’s storied past for your future.

Call now to learn about the auction process, register to bid, and perhaps, become the new keeper of this timeless gem.

Victorian Penthouse At-A-Glance

2,596 square feet

3 bedroom, 3 bathroom

Extra living area ideal for a 4th bedroom, an artist’s studio, or home office.

Garage (detached)1 private parking garage

City views

In floor radiant heat throughout

Association Fee (HOA) -Self Managed

$250.00 / Monthly included: Exterior Maintenance w/out Roof, Recycling, Snow Removal, Trash, Water, Elevator(s), Garden Area, Parking, Storage

Tax Annual Amount

$5,997 (2023)

Pets Allowed

Cats OK, Dogs OK

Basement

Exterior Entry

Appliances

Dishwasher, Disposal, Dryer, Oven, Range, Refrigerator, Washer

Flooring

Tile, Wood

Interior Features

Ceiling Fan(s), Elevator, Entrance Foyer, Kitchen Island, Primary Suite

Window Features

Skylight(s)

Fireplaces

1/Living Room

School District

Denver 1

Elementary School

Whittier E-8

Middle Or Junior School

Bruce Randolph

High School

East

Construction Materials

Block, Brick, Cement Siding, Other, Stone

Exterior Features

Balcony, Elevator

Patio and Porch Features

Deck

Roof

Composition

Direction Faces

West

Lot Features

Historical District, Landscaped, Near Public Transit

January 22, 2025 Leave a comment

Inside Christiano Ronaldo’s New Mansion

with:Madeline Holmes

Take a tour of the jaw-dropping concept design for soccer legend Christiano Ronaldo’s Miami mansion-to-be.

Cuban architect Jorge Luiz Veliz Quintana of Veliz Arquitecto, spared no detail in his creation of the concept design for Ronalo’s dream mansion. Veliz is known for his contemporary and avant-garde work and is recognized worldwide as a talented artist. Notably, he secured accolades at the prestigious Golden Trezzini Awards for Architecture and Design.

Veliz has brought his many talents to hotel and commercial products, creating spaces that satisfy the needs of his clients and inspire. And recently, as the principal architect for Christiano Ronald’s mansion, he displays his innovation and vision for creating solutions for architectuel and design demands of the future.

A haven of elegance, opulence and beauty, the design for Ronaldo’s Miami home is a creative an architectural feat. Positioned atop an artificial rock in the ocean, this property is all about location. The house is shaped like the letter “C” as a tribute to the iconic footballer’s name; however, the shape also maximizes views of the natural surrounding beauty.

A helipad on the top floor allows visitors to arrive in style and comfort, while guaranteeing the utmost privacy of the inevitable A-list guests. A waterfall that flows from the second floor in the pool creates a serene oasis, while the stunning round pool is the crown jewel of the home and serves as the perfect place to relax and enjoy the view. Equipped with a special mechanism, the pool can close instantly and transform the space into an area for events and parties.

With three levels, the mansion includes five bedrooms, each with their own private bathroom. Moreover, a fully equipped gym will satisfy the soccer stars training regimen. Finally, the state-of-the-art home theater is the perfect luxury environment for movie lovers. We can’t wait to see this truly unique home come to life.

August 16, 2024 Leave a comment

What’s Changing on August 17th for Real Estate Agents?

with:Unique Homes Staff

In light of the upcoming and highly anticipated implementation of the NAR settlement changes, Unique Homes spoke with real estate expert Denise McManus to break down exactly what brokers and buyers alike can expect moving forward after August 17th.

Please tell us about your background and expertise in real estate knowledge.

“I am a licensed real estate advisor with the global brokerage of Engel & Voelkers and a licensed Loan Originator in seven states with Xpert Home Lending.”

Can you explain the significance of the new Buyer Broker Agreement requiring buyers to sign an agreement disclosing their broker’s commission?

“The Buyer Broker Agreement is designed and implemented to protect both the consumer and the broker by outlining the duties and responsibilities of both parties. It is a legally binding employment agreement between the agent and consumer/buyer detailing what the agent will be paid for their services. It will also obligate the buyer to pay the negotiated commission to the buyer’s agent if the commission is not paid for by the seller.”

Impact on Buyers

How do you believe this change will affect the buyer’s experience during the home-buying process?

“It is really two-fold. First, hopefully buyers will take the professionalism of the agent they choose more seriously and recognize there is a tremendous amount of logistics and work that goes into representing a buyer in a real estate transaction. On the flip side, buyer’s agents will need to button up their professional skills and “interview” for the job with each buyer.

Next, this could have great monetary impact on buyers now that it is no longer considered customary for the seller to pay agent commissions on both sides. If there is no commission offered by the seller, the buyer will need to come out of pocket to pay the negotiated commission fee to his own agent.”

Denise McManus

Impact on Brokers

How are brokers preparing for the implementation of this new requirement?

“Oh wow… Lots of meetings! It is important to get the forms right and make sure everyone is covered under the new regulation.”

What challenges do you foresee brokers facing with this change, and how can they navigate them?

“Just being ready and then the implementation in the early months. There is so much confusion and millions of interpretations and urban myths about how to handle transactions and commissions.”

Market Implications

What impact do you think this change will have on the broader real estate market, particularly in terms of pricing and competition?

“I don’t think it will have a huge effect on the market. For the most part, it is business as usual, but marketing will change and the level of communication between agents will need to increase.”

Future Outlook

What advice would you give to buyers and brokers as they navigate these new requirements?

“Brokers: Don’t assume. Call your local associations and ask questions about new regulations if there is confusion. Buyers: Be aware of what you are signing. Ask questions!”

Personal Insights

From your perspective, what do you see as the most significant benefit of this change?

“There is absolutely nothing wrong with fees being completely transparent. It also makes all agents step up their professionalism.”

Is there anything else you think buyers, brokers, or industry professionals should know about this new regulation?

“It will all be ok! This is just a change from the way it has always been. We will all get used to the new forms and life will go on.”

August 16, 2024 Leave a comment

Luxury: Meet AI

with:Camilla McLaughlin

Will AI totally remove agents from the real estate picture? Experts say, it’s not likely.

If real estate conferences are any indicator, artificial intelligence will be the major topic in upopming months, and chances are 2024 will be remembered as the year when the AI revolution began. Along with the usual round of market forecasts, the year began with a number of long-simmering issues bubbling to the surface, including commission lawsuits, a barrage of legal actions involving the National Association of Realtors, and a fledgling new trade association helmed by Jason Haber, an agent with Compass, and Mauricio Umansky, co-founder of The Agency.

However, AI will likely overshadow even these issues this year. In a recent survey of more than 130 brokerage leaders (representing two out of three transactions in 2023) conducted by

Delta Media Group, agent use of brokerage-provided technology jumped to No.3 on the list of the top five brokerage concerns. Recruiting new agents and figuring out how to counter eroding profit margins remained the top two, while the impact of commission lawsuits came in at fourth. “It’s no surprise that recruiting remains the largest challenge for real estate leaders and that the majority see the industry lawsuits as another top challenge,” says Michael Minard, CEO of Delta Media Group, one of real estate’s largest technology solutions providers. “What is a bit of a surprise is seeing the importance of agent tech adoption catapult into the top three business challenges. This indicates that real estate technology will be under a microscope in 2024, and it had better benefit the brokerage’s bottom line.

Work Smarter

Most industry experts see AI as a way for even elite agents to enhance their business. “The name of the game in real estate is to work smarter, not harder. Many great tech products have been made available for agents to streamline the process of home buying and selling — from DocuSign to virtual staging and virtual tours to automated marketing campaigns and much more. Now, with AI, there is even more opportunity for agents to use technology to their advantage and to work efficiently and effectively,” says Christy Budnick, CEO of Berkshire Hathaway HomeServices.

Real estate agent discussing catalog with clients

Unlike earlier tech innovations, few anticipate AI will eclipse the agent. “If anything, I see generative AI enriching the relationship between the agent and client by streamlining processes and personalizing the luxury real estate experience even more than it is now,” says Michael Altneu, vice president of Coldwell Banker Global Luxury.

In their 2024 trends report, Coldwell Banker Global Luxury shares, “With its immense availability of data, generative AI has the power to be as disruptive to luxury real estate as the internet was decades ago,” a thought echoed by many property technology experts. Expectations are that AI will streamline mundane tasks associated with buying and selling, including the closing and underwriting process. Generative AI will lead to more precise market analyses, pinpointing trends as they gain momentum. Other benefits include price evaluation, targeted marketing strategies, predictive analytics, and enhanced virtual tours and videos.

Generative AI, a subset of AI, uses machine learning to analyze text or other input and convert it to images, per Dave Conroy, NAR’s director of emerging technology. Images produced by generative AI create fantasy homes online; real-life applications include virtual reality and video.

Rajeev Sajja, senior vice president of Digital Marketing and Innovation at Berkshire Hathaway HomeServices Fox & Roach Realtors, ticks off AI’s potential and current benefits, particularly generative AI. In addition to content creation, he points to business productivity, including goal setting, business planning, generating ideas, and the “whole journey of the listing, including lead generation.” He emphasizes the ability to leverage generative AI to create video.

White cyborg robotic hand pointing his finger to human hand with stretched finger - ai artificial intelligence.

All these applications drive more exposure for the Realtor and their brand. Already, AI is integrated into some applications such as CRM, something Sajja anticipates will become widespread.

When proptech, especially virtual showings, first came on the scene, it elicited predictions of the agent’s demise. Even though the vast majority — approximately 97% — of buyers begin their search online today, an equally high number use an agent, a number that has consistently grown over the years.

“Because real estate is still a very human-centered, emotion-led business, I don’t see AI doing the full scope of the work of an agent, rather handling the transactional, information analysis work. Agents help people make the most important transaction of their lives, managing relationships and incredibly nuanced situations, which is not something technology can replace but instead can enhance,” says Altneu.

Power of AI

“There are so many ways to leverage AI,” says Meghan Barry, president, Who’s Who in Luxury Real Estate and LuxuryRealEstate.com. “Things as simple as providing the framework for property descriptions, website content, press, drafts of complicated communications to clients, and assisting with legal or contractual language. AI has so many day-to-day uses, but it can’t be a replacement for humanized high-touch service; it should always be a first step that eliminates the busy work.”

Good to Great to Exceptional

Goodfellow sees generative AI as still in its infancy, but he foresees powerful applications for real estate, such as immersive videos.

Tami Simms, a trainer for the Institute for Luxury Homes Marketing, says: “Most real estate agents think of AI as a resource for copywriting and not much more. While it can be a tool for that, I see the real opportunity as one of efficiency — extrapolating and analyzing information, managing databases, and streamlining operations that allow a professional to focus on what they do best — cultivating personal relationships with their sphere of influence.”

AI’s benefits also extend beyond an individual to teams. “It all goes back to an agent’s business model” and having quality people on the team, says Goodfellow. Then, as AI takes over tasks, agents can move that team member to a more productive use.

It IS Personal

Male real estate agent shaking hand with couple

“There is nothing more personal than buying or selling a home. No matter if it’s $200,000, $2 million, or $20 million,” shares Budnick. “Every buyer evaluates a home for how their family would live in it and enjoy the space, including the surrounding community. On the seller’s side, bidding farewell to a place a person has called home can be very emotional — no matter the reason for the move. Nothing can replace a trusted advisor during these high-emotion and high-stress times.” Recent brand campaigns such as Berkshire Hathaway HomeServices’ “Real Stories About Real Estate” put the personal element into focus by showing how agents go beyond just showing houses.

Some fears regarding AI in real estate may be justified, but from today’s perspective it seems eliminating the agent is not one of them. If anything, elite agents expect that AI will only boost personal connections with clients and other agents.

Luxury: Meet AI

originally appeared in

Unique Homes Spring 2024.

Click here to read more!

July 30, 2024 Leave a comment

Innovation from the Ground Up

with:Jamie Yoos

Toyota Woven City will expand mobility, enhance humanity, and engage society by exploring new inventions in a test-course community.

In 2018, Toyota Motor Corporation announced the Woven City concept, aiming to transform an automobile company into a comprehensive mobility provider. This expanded vision will be redefined by integrating healthcare, food and agriculture, energy, finance, and education to enhance daily life with ease and joy, amplifying human potential. This innovative city will be driven by the pursuit of well-being for all. Phase 1 of construction is slated for completion in the summer of 2024. Preparations for initial trials are set to commence in 2025.

Here, we dive into all things Woven City and the captivating details of its future development. Creativity lies at the center of this ambitious endeavor. At its core, the Woven City will be composed of Toyota group developers, partner corporations, startups, entrepreneurs, and residents of all generations. This diverse collective will collaborate to develop inventions designed to enrich day-to-day life.

The city will offer four distinct pathways<br />
to enhance the way people, goods, and<br />
information move through the city with<br />
safety and efficiency in mind.

Everyone in Woven City is an inventor, united in their shared commitment to turning visionary ideas into practical innovations that serve the greater good. Together with surrounding communities, Toyota will demonstrate what mobility can do for people. After thorough testing, the inventions from Woven City will be shared with the world.

“As a global society, we need to come together to heal, grow, learn, and create new possibilities for a collective future,” states Akio Toyoda, the chairman of the board of Toyota Motor Corporation. “It is only through partnership and collaboration that we will realize the dream of not just mobility for all, but a better quality of life for all.” The concept of the city emphasizes that people have different needs and preferences, which is why the focus is on achieving well-being, not uniform happiness.

In Woven City, mobility will be cutting-edge, with above-ground and underground routes for human-centered travel. Dedicated paths will serve specific functions, including commercial deliveries and public transportation, ensuring safety and efficiency. The community will feature three surface pathways: one for automated mobility, another for pedestrians, and a third for a mix of pedestrians and personal mobility. Below ground, a fourth pathway will exclusively handle goods transport.

Lush landscaping will be a large part<br />
of the overall design.

For Toyota, Woven City isn’t just an exciting new venture — it’s a tribute to the company’s rich history. The city will be built on a manufacturing site that previously accommodated the Toyota Motor East Japan, the Higashi-Fuji plant. Here, Toyota led Japan’s motorization and manufactured many iconic cars from the late 1960s to 2020.

This is an opportunity for Toyota to continue building on its astounding legacy. Spanning across 175 acres, Woven City will begin with an initial population of 360 residents, which is projected to expand to 2,000. Driven by three primary concepts: human-centered, a living laboratory, and ever-evolving, Woven City will continue to advance for years to come.

July 23, 2024 Leave a comment

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