A sleek reflective facade against the gorgeous Saudi Arabian landscape is only the beginning of this futurist urban development that could change city living forever.

NEOM is made up of talented architects, engineers, and construction experts that
are pushing boundaries to make the idea of building upward a reality that makes sense, according to project organizers. Project engineers and architects carefully chose the location for THE LINE, which plans to have unforgettable views and a year-round moderate climate that would also encourage a stronger connection to nature. In addition, THE LINE would thrive in the heart of influential trade routes and a staggering 40 percent of the world is accessible from this point within six hours or less, making it a travel hub for residents and tourists alike.

THE LINE is just one of the projects that NEOM would build to revolutionize the idea of sustainable living. NEOM is 26,500 square kilometers of space in northwest Saudi Arabia across four distinct regions from the coastline to the mountains. The unique location would house four ambitious projects, two cities — THE LINE and Oxagon — and two destinations. Sindalah would be the beautiful island destination, while Trojena is planned to reside among the mountains. These revolutionary projects would utilize the most advanced technology while furthering sustainable practices. Oxagon, for example, would be a marriage of living and innovation where people can come to build, develop, and grow new companies, products, and services. According to the leaders of the economic engine, NEOM will be a place for people near and far to make their impression on the world in creative and innovative ways, and THE LINE only marks the beginning.

Antarctica has never been more luxurious. Echo, a camp for travelers that is often compared to being off-planet, is made up of futuristic-looking Sky Pods settled in the coldest, most secluded place in the world.

“When Buzz Aldrin visited us many years ago, it’s said he looked out to the snow-covered expanse and told our founder that the continent reminded him of the moon,” says Mindy Roberts, the chief marketing officer at White Desert Antarctica. This conversation sparked the idea that would eventually become Echo.

Appearing as if the whole camp dropped out of the sky, the location offers several pod- like buildings, is equipped with its own private runway, and is only about a five-hour flight from Cape Town. Travel depends on the intense weather patterns common on the continent, but a stay at Echo brings you comfort in the heart of this breathtaking destination. “Each pod is warm, cozy, and inviting with luxurious furnishings and relaxing interiors,” says Roberts. The camp was originally constructed entirely in Cape Town, tested, and reassembled at the final destination hours away to ensure that it could withstand the severe weather conditions. In addition, the Sky Pods are constructed and then removed without a trace at the start and end of every season because they do not operate all year.

Despite the many comforts, guests have easy access to exclusive, intense activities specific to the area. Ice climbing, Arctic truck safaris, Ski-Doo tours, and the chance to see 14,000 Emperor penguins are just a few of the excursions to partake in. The sounds and sights of these beautiful creatures, along with the stunning landscape and unforgettable atmosphere, are truly once-in-a-lifetime.

Many guests are enamored by the hikes that have been tailored to their fitness abilities, or they opt for more strenuous adventures that require more skills. Abseiling with a mountain guide is available, or guests can make the same historic trek that some original explorers made on the Explorer’s Traverse. “From a walk around a frozen lake to summiting a nunatak, there is something for everyone. Beyond the highlights of the Emperor Penguins and the South Pole, I think the most awe-inspiring thing is just being in this incredibly rare silence and unique landscape,” adds Roberts.

Yet, you do not necessarily need to brave the wild, frozen tundra to gain an authentic experience. The Sky Pods and, “the communal spaces, including the dining area and lounge area are comfortable places to sit and chat, curl up with a book, or come together as a group
to discuss the experiences of your day,” says Roberts. The comforts are so complete, that “you could almost forget you’re in Antarctica until you see the incredible views of the mountains bathed in sunlight from the pods.”

White Desert was founded in 2005 by polar explorers after realizing that the real, genuine Antarctica experience was unavailable for most travelers. Now, everything from the interiors of the Sky Pods, with retro space-age detailing and luxurious furnishings, to the artwork and food are part of the camp’s allure and a testament to the land.