Vibrant colors, eclectic patterns, and a deep connection to nature — these are just a few elements that define Jungalow, the bold and inspiring lifestyle brand founded by Justina Blakeney. More than just a design studio, Jungalow has become a movement, bringing warmth, creativity, and soul into homes around the world. And we were lucky enough to speak with her about the story behind her brand, her approach to design, and how she seamlessly blends creativity with business. At its core, the brand is about more than just looks — it’s about how a space makes people feel.
A Passion for Design
Blakeney’s journey into design started as a personal exploration, a digital space where she could share creative inspiration. What began as a small corner of the internet soon blossomed into a thriving design studio and, ultimately, a lifestyle brand. Through Jungalow, she has built a platform that celebrates self-expression, sustainability, and the power of joyful spaces.
Her design philosophy is rooted in creating homes that nourish the soul and support the dreams of those who live in them. As Blakeney puts it, “I believe that good design has the power to heal and uplift — it’s a way to foster well-being and encourage growth.” Rather than following fleeting trends, Blakeney approaches each space with curiosity and intuition. She believes good design is more than just aesthetics — it’s about how a space functions, how it feels, and how it serves its inhabitants.
The Soul of a Space: A Unique Design Approach
Every home tells a story, and Blakeney believes that the environment speaks to those who take the time to listen. “The first thing I do is spend time in the space to really get to know it,” she explains. “I’ll observe it at different times of day to see how the light shifts and how it changes the vibe of the room. Light is an underrated player in the world of color — it can completely transform a space and all the hues in it.”
A key element of her work is color. While many interiors over the past decade have been dominated by neutrals, Justina Blakeney sees a shift toward bolder, more expressive hues. She notes that more homeowners are embracing vibrant palettes. “I have noticed that the masses in the United States are starting to embrace color more, which feels like a new, emerging trend,” she says. “Color has a real power to bring so much joy, soul, and feeling into our lives and spaces. It’s lovely to see that taking root here in the U.S.” By incorporating rich colors and layered textures, she believes spaces can spark joy, inspire creativity, and uplift the people who live in them.
Balancing Creativity and Business
As the founder of a fast-growing brand, Blakeney seamlessly merges business and creativity. For her, these two elements are deeply intertwined. “For me, business is creativity and creativity is business. The two are more intertwined than intersectional,” she explains. “There are so many ways to exercise my creativity within my business — from designing products and spaces to creating marketing campaigns or discovering how different partnerships are going to unfold. It’s all a big creative process.”
This philosophy is also evident in her collaborations. Unlike traditional design houses that often cater to exclusivity, Jungalow’s mission is to make beautiful, personality-driven spaces more accessible and inviting. Blakeney believes that a home should feel cozy, playful, and full of life, rather than intimidating or overly curated. As she shares, “We want to make spaces that feel warm, inviting, and alive — homes should be fun and cozy, not intimidating! At the end of the day, a home is a reflection of the humans (and other living creatures, like pets and plants) living in it, and humans are naturally drawn to good vibes.”
Sustainability & Future-Focused Design
Looking ahead, Jungalow is taking a major step toward sustainability and social responsibility. The company is in the process of becoming a B Corporation, a designation that reflects its commitment to ethical business practices, environmentally responsible design, and mindful material sourcing.
Blakeney is deeply invested in making sure that every aspect of Jungalow — from the products it sells to the partnerships it fosters — aligns with values of eco-consciousness and community engagement. “I’m committed to being more mindful in everything we do at Jungalow—from the materials we use to the way we engage with our community and partners. It’s about doing things with intention and care.” Whether it’s using sustainable materials, supporting artisan communities, or reducing waste in production, she sees intentionality as a crucial part of modern design.
How Justina Blakeney Brings Joy into Every Space
At its heart, Jungalow is about more than just design — it’s about cultivating joy, embracing imperfection, and creating homes that feel like a true reflection of their owners. Whether through a carefully placed houseplant, a bold accent wall, or a mix of globally inspired textures, Blakeney encourages people to design spaces that energize and inspire.
As Justina Blakeney continues to expand her brand and explore new creative directions, one thing remains constant: her belief that good design has the power to heal, uplift, and bring people closer to the natural world. With Jungalow leading the charge, the future of interior design looks brighter, bolder, and more joyful than ever.