Appetizing images creatively pair color and food.
When social media marketer Lucia Litman moved to California, she was blown away by the colorful variety of fresh produce that was now available to her. Pleasantly surprised by her new normal, Litman, who also goes by her nickname Lucy, began to document her encounters with fruits and vegetables on her Instagram page.
“There were fruits I hadn’t heard of and vegetables that came in colors I didn’t know was even possible,” she says.
In search of a way to get a larger audience excited about healthy food, she started a series of “#PantonePosts” — a blend of design, nutrition and lighthearted appreciation for everyday luxuries.
Lucy aims to match fruits, vegetables and other foods to Pantone swatches as closely as possible. Captivating her followers with strikingly similar pairings, she not only features superfoods, but some treats as well. Everything from leafy greens to chocolate-covered fortune cookies has made an appearance, as well as some inedible, but naturally beautiful phenomena like sunsets and flowers.
“I don’t try and push any sort of diet on people, which I think is important,” she says. “There are so many people out there who say that ‘x diet’ is the best, when in reality, it really depends on your body. So I just hope that my photos can bring people together and make them appreciate food and be able to enjoy it online without being preached at about a certain diet or lifestyle.”
Despite her carefully curated page that suggests she’s a professional artist, Lucy describes her popularity as “a big surprise.”
“It started off as just a hobby, but I get so excited anytime someone shares my work and it makes me so happy to know that people enjoy it,” she says.
Photos courtesy of Lucia Litman via Instagram.
The Pantone Color Institute has named 2019’s Color of the Year — Living Coral, an animating coral hue with a golden undertone that energizes and enlivens with a softer edge.
Vibrant, yet mellow PANTONE Living Coral embraces warmth while providing comfort and buoyancy.
The Color of the Year selection process requires thoughtful consideration.
To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world in search of new color influences.
Each year, Pantone is influenced by diverse industries — including the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions.
Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
In turn, the Color of the Year has influenced product development and purchasing decisions across industries for 20 years — from fashion, home furnishings, and industrial design, to product, packaging, and graphic design.
This year, PANTONE Living Coral will embody a sociable and spirited energy, encouraging light-hearted activity and symbolizing our need for optimism and joyful pursuits.
