Electric Cars Enter the Luxury Market

As luxury brands like BMW and Bentley introduce electric cars, the eco-conscious car is making its way into the luxury sector.
By Alyssa Gautieri

Electric cars have long been ignored by car fanatics, who prefer traditional air-cooled engines for their powerful exhaust notes and rumble. However, high-end buyers are increasingly considering hybrid or plug-in vehicles as the trend toward sustainability skyrockets and more luxury electric cars are produced.

In recent years, car companies have failed to acknowledge that wealthy car buyers admire electric power, according to Bloomberg.

 

Additionally, a new generation of car buyers are entering the market as more millennials begin to purchase cars. At the annual Geneva Motor Show in March, Bentley Motors Ltd.’s new chairman and CEO Adrian Hallmark noted that young drivers care about sustainable and ethical transportation more than buyers have in the past, Bloomberg reports.

 

“If you look at millennials or the younger generation, there does seem to be more thoughtfulness about what kind of mark you leave on the planet — more so than a decade ago,” Brinley says, as reported by Bloomberg. “As we move forward in the luxury landscape, for this type of buyer, having one in your garage will be crucial.”

 

Also at the Geneva Motor Show, Bentley introduced the 2019 Bentley Bentayga hybrid luxury SUV, which is the brand’s first steps toward electrification and the world’s first luxury hybrid model. 

 

Merging effortless performance on the open road and silent, emission-free driving in the city, the new plug-in hybrid model will be the company’s most efficient model ever with CO2 emissions of 75 g/km.

BMW has also introduced the first-ever BMW i8 Roadster. The BMW i8 Roadster, which is virtually silent and has zero CO2 emissions, can cover up to 18 miles in purely electric driving.

 

Combining locally emission-free mobility and high-caliber performance, the Roadster is among the first fully viable, high-performance plug-in hybrid electric cars, according to Bloomberg.

 

Bentley and BMW are only two of the many prestigious car brands that are now producing electric, energy-efficient cars. As a generation of young people continue to prioritize green efforts, the electric car may begin to dominate the luxury sector within the next 10 years.   

Photos courtesy of BMW and Bently

This article originally appeared in the Summer 2017 edition of The High End magazine. For more information about The High End, click here.

Ferrari introduces the 812 Superfast, the most high-performance vehicle the brand has ever launched.

By Stacey Staum

At the intersection of unprecedented engine technology and sleek modern design awaits the Ferrari 812 Superfast. In a nod to Ferrari’s 70-year history, the 812 Superfast features a 12-cylinder engine, the power unit that fueled the first vehicles bearing the Prancing Horse name in 1947. The 800 CV engine makes the 812 Superfast the most powerful road-going vehicle Ferrari has ever built.

While the 812 Superfast boasts unrivaled engine capabilities, Ferrari took care to ensure that the vehicle delivered a class-topping performance. The F1 dual-clutch transmission complements the engine’s performance by slashing response times, creating a feeling of power and speed in acceleration, and generating the auditory perception of rising rpms.

The 812 Superfast is also an aesthetically eye-catching addition to a brand with an unparalleled reputation for beauty and form. The muscular wheel arches create an appearance of power that is justified by the V12 engine under its hood. Where form meets function, the sculpted vents along the front bumper and along the wheel wells are a testament to the car’s unrivaled performance abilities.

The interior of the 812 Superfast matches the sporty character of the vehicle’s exterior. The dash elements appear to float and are angled towards the driver, creating the appearance of a cockpit that highlights the relationship between vehicle and motorist. The steering wheel, with commands, satellite pods, and contrasting materials, provides a unique driver experience that exudes class and sophistication.

Under the hood and within the cabin, the Ferrari 812 Superfast boasts unprecedented performance and style for the discerning motorist.

The manufacturer’s base suggested retail price is $308,000.

Photos courtesy of Ferrari 

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