Making an iconic design statement in a minimal aesthetic, the Dawn to Dusk lighting fixture is the newest product released by the award-winning London-based design studio haberdashery that invites you to experience the magic of sunrises and sunsets from right inside your home.
The intricate design was inspired by the “the memory of the sun” and creating a strong connection with this memory, according to Ben Rigby, creative director and co-founder of haberdashery.
“We want to reach beyond the industry’s current expectations for a lighting product and push for a more ambitious blend of quality, creativity and narrative-driven design all wrapped up in an iconic, useful and aesthetically beautiful design statement,” says Rigby.
To do this, Rigby and other designers chose to work with an uncomplicated design to demonstrate the clarity of a rising sun, as well as identified the perfect color range that would create a strong, emotional resonance.
Available as a table and floor-standing lamp, the diffused circular light source explores a palette of warm colour hues during its transit of the vertical stand, delivering these as direct light, or as a flood of light on a wall.
When at the base the sliding light head sits in an off position, and then as it is moved upwards it activates a low intensity red hue, which transitions into orange, then 2700k white light as slid upwards. This custom LED light array, developed by Rigby and his team, replicates the transition of light from the deep, rich red of the late evening to the white light of midday. The light is also capable of rotating 360 degrees around, providing a range of uses from outward facing task light through to a backward-facing ambient light, creating a subtle wash.
Dawn to Dusk is meant to not only showcase a naturally beautiful occurrence but to also utilize this power to support our natural rhythm throughout the day. The high-quality white light helps users to wake up more naturally, while the richer, relaxing red colors help regulate the circadian cycle and prepare for sleep.
“haberdashery believes light is a transformative power in the world; we challenge what is possible with light, and through our products are defining a new category of contemporary lighting,” says Rigby.
All photos & video courtesy haberdashery.