Alongside 3D Artist Kurt Wenner, the five-year partnership will launch the cake truck in New York City at the Baccarat Boutique on Madison Avenue, and travel across the country before commencing operation in California. Set to start serving August 2019 in Northern California, the 28-foot multi-functional luxury cake truck will journey throughout California greeting new and existing clients of both brands with a unique cake experience.
“Baccarat is thrilled to be partnering with Lady M on this new and innovative collaboration,” says Jim Shreve, President and CEO of Baccarat North America. “Our partnership reinforces the Baccarat message of enjoying beautiful things every day. We are excited to share delicious cakes on beautiful Baccarat. Everything tastes better on Baccarat.”
From the sidewalk, pedestrians and guests will experience the Kurt Wenner 3D, life-sized rendering of the cake truck that will be affixed to the boutique’s glass façade. Inside, guests will meander through the boutique surrounded by Lady M cakes, capturing the feel of being in an actual Lady M boutique. Within the boutique, guests will be greeted with a glass of champagne as they approach yet another version of the cake truck, where Lady M Mille Crêpes will be served through a functional service window.
The Lady M x Baccarat cake truck is a stunning and luxurious feast for the eyes. On the exterior, Baccarat has mounted two large Tuile de Crystal Chandeliers ($29,100 each) and 1 small Tuile de Crystal ($12,600) that will gracefully hang suspended from two long beams that are collapsible when the food truck is not in service. Four Baccarat Mille Nuits Torch sconces ($2,150 each) will mount on either side of the service windows. During the day, Lady M will provide legendary service to clients who pre-order cakes. During the evening, Lady M and Baccarat will illuminate the night and create an outdoor dining experience for those who want to experience both brands.
“The collaboration with Lady M and Baccarat has allowed me to have an entirely new experience with interactive art. Placing my art on a food truck is a first for me,” says artist Kurt Wenner, who invented 3D Pavement Art in the 1980s. By combining his art with digital printing, Wenner offers stunning, durable, interactive illusions.
This collaboration is the first of its kind, and Lady M Cake Boutique is thrilled and honored to partner with Baccarat. We are excited to expand the concept of the Lady M experience and take our cakes (including a new confection made exclusively for the collaboration), on the road, introducing them to those both new to and familiar with the brand. We look forward to sharing our signature cakes on beautiful crystal, and sharing happiness.
“My 3D illusions are where the language of proportion and innovation meet. I’m so excited about this project as the illusions I have created will be partnered with elegant chandeliers and the world’s finest cakes. The marriage of all three will shift the perception of what is reality,” says Wenner.
The cake truck will start service starting this month in Northern California, and guests are encouraged to tag and follow along with the hashtag #ladymxbaccarat. A microsite tracking the cake truck’s journey throughout California will be live at www.ladym.com/thecaketruck.
All photos courtesy Samantha Nandez / BFA.com
The delicate and fleeting beauty of nature has been preserved in Earth’s hardest natural substance resulting in the perfect combination of jewelry and flowers.
Jewelry inspired by flowers is not a new idea, but an enduring concept. When a stunning color or intricate design appears naturally that delicacy is what makes it memorable. Solidifying these two elements creates a unique union of fragility and strength that can last throughout the years. Diamonds, the hardest natural substance, exist far beneath the Earth’s surface for millions of years and the fragile life of a flower only blooms for a short time before it is gone. The perfect balance has been achieved in these pieces.
There’s no longer a need to choose between flowers and diamonds when selecting the perfect gift or adding to a collection. Whether it’s a ring, necklace or brooch these examples are the best of both worlds.
Alex Soldier’s Cornoair Brooch
Alex Soldier offers a multifunctional piece that is an unforgettable representation of nature. “Flower motifs celebrate life in its many beautiful manifestations,” says Alex Soldier, the president of the self-titled company. With the same intricacy found in a flower, the Cornoair Brooch with Mandarin garnet and colored diamonds appears as a work of art that can be cherished throughout the years.
Handmade in New York City, the piece is adaptable and can be worn as a brooch, ring, necklace, or a cuff. Soldier explains that in jewelry design there is “passion in detail.” The brooch is made of 18 karat rose gold and over 800 stones, including light and dark champagne diamonds, chocolate and black bead diamonds, rubies and more.
Photo courtesy of Alex Soldier
The Flower Diamond
The Flower Diamond stands out among other gems because of the flower-shaped inclusion that appears as if it has bloomed in the center of the stone. The pear-shaped, modified brilliant-cut diamond encases a perfectly symmetrical, six-petal flower, making it a natural marvel. Similar to a snowflake, the pattern that appears in the heart of the 3.02 carat diamond is one-of-a-kind.
Originally discovered in the jungles of Minas Gerais, Brazil and recut to showcase the flower shape, the main stone was mounted in a gorgeous, platinum necklace with a total of 32 carats of diamonds. John Humbert, the owner of Sterling Promise Inc. says, “You need to see it with your own eyes to understand how incredible it is. It’s hard to believe it occurred naturally.”
Photo courtesy of Sterling Promise Inc.
The White Gold Flower Ring
“There is something very romantic and beautiful about the simplicity of a flower,” according to Lauren Wolf, the owner/president of Lauren Wolf Jewelry. The White Gold Flower Ring has a 3.18 carat cognac diamond that is speckled with intricate inclusions that adds to the organic quality of the ring. Serving as the petals, are champagne marquis diamonds that are shockingly clear, according to Wolf.
“I’m attracted to the floral motifs from the late Victorian period and the early 20th century,” she says. “The idea that this symbol can carry such a special meaning throughout time is powerful.” The ring generates a sense of imperfect natural beauty that is typical in flowers.
Photo courtesy of Lauren Wolf Jewelry
Gold Astra Brooch With White And Black Diamonds
With the true detail found in a flower and the power of a stunning diamond, the Gold Astra Brooch is an unforgettable union of two iconic symbols. “Aster flowers have long been symbols of enchantment and mysterious allure,” according to Soldier. The 127 stones that make up the piece contribute to the authentic feel and overall romantic allure that Alex Soldier manages to capture.
Photo courtesy of Alex Soldier