For Willoughby, she identifies as being alcohol-free, and has been for eight and a half years. Club Soda was born from Willoughby’s realization that seeking a change in a relationship with alcohol was met with the disease model of addiction, which may help some people, but not all. “Alcohol is an identity, not a medical condition,” Willoughby says. “I’m alcohol-free because that suits me best and alcohol doesn’t have anything left for me; I definitely took everything that was possible from alcohol.”
Eventually the mindful drinking conversation began to shift to the beverage industry. According to Vidal, today there are about 90 different alcohol-free spirits available around the world, but one company was the catalyst for this category. “Five years ago there was one brand that launched the world’s first alcohol-free spirit — that’s called Seedlip.
Seedlip is a botanical spirit,” Vidal says. “And they really paved the way for rethinking how we drink.” Seedlip’s roots were planted in London in 2015 by the brand’s founder, Ben Branson. Starting with one spirit, the company grew to include three choices, each with an individual flavor profile. One interesting spirit Vidal notes is its Garden 108 spirit that is made with traditional herbs and its signature, peas, giving it a refreshing, gin-like flavor.
Vidal uses Seedlip and other brands — another one she recommends is a company called Lyres that is based in Australia — to create her mindful cocktails that she features on her company’s website. When the pandemic lockdown began in London, where she currently resides, she started “happy hours” on her social media where she showed people how to make her cocktails. Vidal also collaborates with companies and people, such as Willoughby, to spread the awareness of drinking mindfully.
Another category of alcohol-free spirits that has taken to the market are alternatives that are inspired to bring a new way of drinking and a new overall experience, explains Vidal. Three Spirit, another brand Vidal enjoys, specializes in spirits — they call elixirs — that are powered by plants. The elixirs not only taste good, but make the drinker feel good. “They’ve all been built to recreate the experience you have when you drink alcohol and the very reason why people drink alcohol,” explains Vidal. “For example, they have one that is called the Night Cap that helps you to relax, to ease stress, to calm you down, to help you with sleep — because it contains valerian, which helps with sleeping.”