KB Home Design Studio is known for working with customers as they are building a new home to help them personalize the space for their individual needs.
“Because each customer is unique with different tastes, we must be able to include choices that reflect many design aesthetics,” says Gena Kirk, Vice President of Design at KB Home.
This method comes readily at hand with a market that is continually evolving, with millennials currently making up the largest share of homebuyers in today’s market. We spoke with Kirk to learn more about how designers and brands like KB Home are staying on the pulse of emerging design trends and what millennials are really desiring in their homes.
What tools outside of work help inspire you while you work?
These are some of the mediums that aid me in selecting the best choices for our KB Home Design Studio customer. In addition to the usual interior design outlets that inspire me, I am also inspired by our supplier partner’s innovative products and consumer research such as Moen’s Magnetix Handheld Shower and Shaw’s Luxury Vinyl Plank flooring.
We’re accommodating a wide variety of customers who are looking to personalize their home at an affordable price so the more information we have about the products being developed and available the better we can provide value products to our KB customer.
Gena Kirk, Vice President of Design
Are there some that don’t inspire but help you get away from work?
I am personally inspired by such mediums as home design shows, decorating magazines, Houzz, Pinterest, Apartment Therapy, decorating blogs and following retail furniture trends.
What kind of styles/trends are most prevalent in millennial-bought homes today, and why?
In millennial-built homes, we’re seeing from the KB Home Design studio a few things. For example, they’re prioritizing things such as flexible spaces within the home, an eye towards health and wellness, an interest in technology and a minimalist design. KB Home tracks these interests to make sure we’re offering our millennial buyer what they’re expecting and what they want to make their homes their own.
Millennials are purchasing only the square footage they need verses the biggest home they can afford. This makes flexible spaces very important to these buyers and they want to make best use of that space.
Millennials also have an interest in the home as a source of health and wellness. They have an interest in things like door fixtures that are antibacterial, or no-touch have become popular, as well as Energy Star HVAC that helps not only cut down on utility costs, but also provides clean indoor air.
Lastly, millennials are looking to a minimalist design aesthetic. This also helps maximize their living space and provide a clean, modern look. They will use neutral paint colors, like greige, to warm the space.
What has been your favorite project to work on at KB Home?
My favorite and most rewarding project to work on was designing, creating and building the new KB Design Studio. KB Home was able to highlight our personalization options in beautiful design studios across the company. Our suppliers have their product on display and are uniquely merchandised to promote customer interaction and product sales. Additionally, our customers love the interactive displays and organized choice making the selection process easy and fun!
Was there anything that inspired you specifically?
Designing the KB Home Studio was more challenging than designing a room. I considered the warm and welcoming feeling that I wanted the space to convey, as well as the idea that the KB Home studio needed to inspire our customers and provide them with a creative space to fully personalize and envision their new home.
KB Home Studio. All photos courtesy KB Home.