New Century

Los Angeles’ crescent-shaped Century Plaza Hotel was built in 1966 — hardly historic vintage by European (or even East Coast) standards — but with its significant role in the entertainment industry and presidential politics, the iconic building is a bona fide landmark. Local preservationists saved it from the wrecking ball, and now it is being reimagined as part of an ambitious
$2.5 billion project.

The 19-story midcentury hotel was originally designed by Minoru Yamasaki, the renowned architect for Manhattan’s now-defunct World Trade Center as well as a familiar pair of twin towers in Century City. The Century Plaza will be reopened as the Fairmont Century Plaza Hotel & Residences, a new jewel in entertainment industry-saturated Century City.

Behind the 400-room hotel will soar a pair of 44-story high-rises accommodating some of L.A.’s most luxurious condominium residences, an homage to Yamasaki’s penchant for twin towers. The project, a venture of Next Century Partners, with primary funding from Century City-based Woodridge Capital Partners, reflects an ongoing renaissance of Century City, which was originally developed on the back lot of 20th Century
Fox studios.

Mary Ann Osborn, Managing Director of Sales & Marketing for the Century Plaza Residences, indicates Century City is evolving into a more 24-hour, walkable neighborhood. “We’re receiving considerable interest from people who work in Century City, so they have an opportunity to walk to work, which is quite a rarity in L.A.,”
she reports. 

 

A total of 268 residences will be accommodated in the two towers rising above the hotel. Condominiums in the north tower are currently being marketed, ranging from a 962-square-foot unit priced at $1.7 million to a 3,954-square-foot (3-bedroom/4.5-bath) condo on the 35th floor offered at $10.8 million. Floor-to-ceiling windows provide panoramic views from Hollywood to the Pacific Ocean, while generous glass-railed balconies capitalize on L.A.’s signature indoor-outdoor lifestyle. “Many buyers are downsizing from large homes in the area, but still demand the amenities of a luxury estate property,” says Osborn, who adds, “They want a lock-and-leave lifestyle with every need taken care of.”

The amenity package for the tower residences includes fully-staffed health-and-wellness facilities, children’s playroom, business center, screening room, game room with bar, wine lockers, and dining rooms. Also provided is an outdoor swimming pool, gardens that encompass a yoga/meditation lawn, dining terrace and dog park. Occupancy for the north tower is anticipated in the fourth quarter of 2020.

Hotel’s grand lobby. 

Exclusive event venue. 

The new Fairmont Century Plaza Hotel transforms a landmark for a new generation but recaptures the glamour of the former hotel, popular with celebrities and heads of state. The original architecture, a 20th century style known as New Formalism, is generally being retained by the new design team, but modernized both aesthetically and functionally.

Three acclaimed architectural firms — New York-based Pei Cobb Freed & Partners and L.A.-based Gensler and Marmol Radziner — are collaborating on the project along with international luxury hotel interior designers Yabu Pushelberg. Entrance to the hotel will be through a plaza anchored by a large-scale, interactive sculpture by celebrated Spanish artist Jaume Plensa and refreshed by water features.

Bedroom at Fairmont Residences. 

In addition to the tower residences, 63 Fairmont-branded luxury residences are offered in the new hotel, available for occupancy in the fourth quarter of 2019. The Fairmont Residences, accessed through a 24-hour security gate leading to a private building entry and dedicated elevators, will enjoy the services of a five-star hotel and privileges at all of its facilities. Currently offered at the Fairmont is a 2,550-square-foot unit at $5.7 million, while a one-bedroom, 1,539-square-foot condominium is priced at $3.232 million.

Homeowners at the Fairmont Century Plaza will appreciate state-of-the-art technology while residing in an iconic, historic hotel that represents the very essence of the Century City lifestyle. Each of the hotel residences reflects a blend of classicism and modernism, with usable terraces blurring the lines between indoors and out. These units represent ideal pieds-à-terre for international entrepreneurs, professional athletes or entertainment industry executives who insist on privacy and convenience, along with a subtle dose of Hollywood glamour.

Century City, overshadowed by Beverly Hills and West Hollywood a decade ago, has reemerged as one of the hottest luxury markets in L.A., and this Century Plaza development is occurring during an impressive renaissance of the district. The neighboring Westfield Century City shopping center recently completed a $1 billion renovation, making the venue a regional attraction for high-end boutiques, restaurants and entertainment.

Fairmont Residences duplex.

Osborn notes that an additional 100,000 square feet of retail space incorporated into the project will further ensure a 24-hour, amenity-rich experience, and that Century Plaza Residences is responding to Angelenos’ newfound appreciation for vertical living. Osborn also reports considerable interest from international buyers, both European and Asian, who are familiar with Century City through business or know it from shopping in adjoining Beverly Hills.

The Fairmont Century Plaza Hotel and Century Residences, with units commanding more than $2,700 per square foot, demonstrates confidence in the luxury housing market and overall economy of both Century City and Greater L.A.

Renderings courtesy of DBOX.