The following article originally appeared in the Spring 2017 issue of ERA Real Estate Distinctive Properties Magazine.

How ERA’s Sapphire Award Winner Serves Distinctive Clients

Chief Marketing Officer Chris Trick & Sapphire Award Winner Brian Etheridge

Brian Etheridge, a top-producing broker with Wilkinson ERA Real Estate and ERA’s Distinctive Properties Sapphire Award winner, has a uniquely distinct way of working with his clients.

“I always start with lifestyle,” said Etheridge, who serves clients in the luxury market of Asheville, North Carolina. “I engage them about what they like, their interests and hobbies, why they are drawn to the region. From there, I am able to suggest certain communities or neighborhoods. Then, and only then, do I start to suggest specific properties.”

This approach helps to avoid a client getting overly focused on a specific development and provides Etheridge…

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